ASO

We are looking for a skilled and results-driven ASO (App Store Optimization) Specialist to join our team. The ideal candidate will be responsible for improving the visibility, ranking, and organic growth of our mobile applications on the Apple App Store and Google Play Store.

You will work on keyword research, app listing optimization, competitor analysis, conversion rate optimization, and performance monitoring to increase app discoverability, downloads, and user acquisition.

Responsibilities

Develop and implement effective ASO strategies for iOS and Android applications.
Conduct comprehensive keyword research and analysis to identify high-potential keywords.
Optimize app titles, subtitles, descriptions, keywords, and other metadata.
Analyze competitors, market trends, and industry opportunities.
Monitor and improve app rankings and organic traffic.
Optimize app store conversion rates through improvements to icons, screenshots, preview videos, descriptions, and other creative assets.
Track ASO performance using relevant analytics and ASO tools.
Monitor keyword rankings, downloads, conversion rates, and other key performance indicators.
Conduct A/B testing and analyze results to improve app store performance.
Work closely with developers, designers, marketers, and content teams.
Prepare regular reports on ASO performance and provide actionable recommendations.
Stay updated with changes to Google Play Store and Apple App Store algorithms, policies, and best practices.
Identify opportunities for continuous improvement in app visibility and organic growth.