Social Media Manager

Kasha Nutrition

Multiple Cities, Canada

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Posted 3 days ago 16 views Report Job

$. 750 - 750/Month

Kasha Nutrition is searching for a proactive and creative Social Media Manager to enhance its online presence and foster strong connections with customers through various social media platforms. This role requires the management of social media accounts with a focus on strategy development, content creation, and performance analysis. The ideal candidate is experienced in short-form video editing, skilled at interpreting analytics, and adept at applying the latest social media trends and algorithms to optimize content reach and engagement. The Social Media Manager will be responsible for planning, scheduling, and publishing content tailored to different platforms, ensuring alignment with Kasha Nutrition's brand identity and marketing goals. This role demands excellent communication skills and creative thinking to develop engaging campaigns and collaborate effectively across teams. Although there is no team management involved, the candidate must demonstrate the ability to work independently, prioritize tasks efficiently, and meet deadlines consistently.
Responsibilities

Develop and implement comprehensive social media strategies to expand brand awareness and increase engagement across multiple platforms.
Create, edit, and publish engaging short-form video content and other multimedia formats aligned with the brand messaging and marketing objectives.
Use social media analytics and reporting tools, including Meta Business Suite Insights, to monitor and analyze the performance of content and campaigns, adjusting strategies based on data-driven insights.
Manage paid social advertising campaigns, optimizing budgets and targeting to maximize return on investment and support sales goals.
Plan and maintain a detailed content calendar to ensure timely and consistent posting of relevant and impactful content.
Identify and foster relationships with key influencers and brand advocates through influencer marketing initiatives to enhance brand credibility and reach.
Stay current with the latest social media trends, platform updates, and algorithm changes to adapt strategies effectively.
Leverage content planning and scheduling tools to coordinate posts and campaigns effectively.
Collaborate with internal departments such as marketing, product, and creative teams to align social media efforts with overall business goals and promotions.
Work independently to organize workload, manage deadlines, and report progress to management without direct supervision.