Meta Ads Specialist Markiting

Markit Bridge is seeking a skilled Meta Ads Specialist Markiting to join our dynamic marketing team. The ideal candidate has at least two years of experience running high-ticket B2B lead generation campaigns using Meta Ads Manager, demonstrating deep expertise in cost-per-lead optimization, precise audience targeting, and effective funnel setup. This specialist plays a critical role in maximizing campaign performance, managing advertising budgets efficiently, and driving meaningful business results by leveraging data-driven insights. While this role does not require managing a team, close collaboration across departments is essential to align ad strategies with the companys overall marketing goals. The Meta Ads Specialist develops and optimizes multimedia ad campaigns across Meta platforms, including Facebook and Instagram, ensuring strong return on ad spend and lead generation quality. Responsibilities involve continuous campaign analysis, applying A/B testing methodologies to refine targeting and creatives, and implementing advanced retargeting techniques to convert prospects into customers. This position demands hands-on experience providing live dashboard proofs such as ROAS and CPL reports, ensuring full transparency and accountability in campaign execution.
Responsibilities

Create, execute, and optimize Meta advertising campaigns focused on high-ticket B2B lead generation.
Design audience targeting strategies to reach the most relevant prospects based on behavior, demographics, and interests.
Monitor and adjust campaigns continuously to maximize conversion rates and minimize cost-per-lead (CPL).
Set up and maintain comprehensive sales funnels aligned with campaign objectives, tracking customer journeys effectively.
Manage campaign budgets efficiently to optimize cost control while achieving maximum return on ad spend (ROAS).
Conduct A/B testing on various ad elements including creatives, headlines, calls-to-action, and audience segments.
Develop and implement retargeting strategies to re-engage visitors and increase conversion opportunities.
Collaborate with creative teams to develop compelling ad content and creative assets aligned with brand messaging.
Utilize analytics and reporting tools to produce detailed campaign performance reports and insights for stakeholders.
Integrate conversion tracking tools to measure campaign outcomes accurately and provide live dashboard proofs such as CPL and ROAS metrics.
Stay updated with the latest trends and best practices in Meta advertising and digital marketing to continuously enhance campaign effectiveness.
Coordinate cross-functionally with sales and marketing teams to ensure alignment of lead generation efforts with company goals.