Social Media Content Creator / Digital Marketer

MSS Consultancy is seeking a talented Social Media Content Creator and Digital Marketer to join our dynamic team. The ideal candidate brings at least three years of experience in creating engaging content for various social media platforms and possesses a deep understanding of Meta Business Suite. This role focuses on developing and executing social media strategies that increase brand awareness, engagement, and conversions. The candidate must be proficient in managing social media channels, producing compelling short-form videos, and utilizing analytics tools to assess performance and optimize campaigns. This position requires hands-on skills in content creation, graphic design, video editing, and paid social advertising. The successful candidate works independently to implement social media publishing schedules, analyze social media metrics, and use AI tools for image and video generation to enhance content quality. Attention to detail, creativity, and staying current with digital marketing trends are essential in this role, which does not include team management responsibilities but offers significant opportunities for individual contribution and professional growth within MSS Consultancy.
Responsibilities

Develop, implement, and maintain comprehensive social media strategies aligned with MSS Consultancys marketing goals.
Create high-quality, engaging, and original content tailored for multiple social media platforms including images, short-form videos, and written posts.
Manage day-to-day social media publishing and scheduling using tools like Meta Business Suite to ensure timely and consistent content delivery.
Produce, edit, and optimize short-form videos using editing software such as CapCut to maximize audience engagement and reach.
Design compelling graphics and visual content using Canva to support social media campaigns and brand consistency.
Monitor and analyze social media performance metrics and analytics to track progress and inform strategy adjustments for continuous improvement.
Plan and execute paid social media advertising campaigns to boost content reach and drive targeted traffic.
Utilize AI technologies for generating images and videos to create innovative and eye-catching content that differentiates MSS Consultancys brand.
Stay updated on the latest digital marketing trends, social media tools, and best practices to maintain a competitive edge.
Collaborate effectively with marketing and creative teams to align social media efforts with broader company campaigns and objectives.
Respond to social media interactions and manage community engagement professionally to foster positive audience relationships.