Digital Marketing Specialist

Nour Solutions

Multiple Cities, Pakistan

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Posted 6 hours ago 9 views Report Job

Nour Solutions is seeking a highly skilled Digital Marketing Specialist with at least three years of experience to join our dynamic team. The successful candidate will play a crucial role in developing, implementing, and optimizing digital marketing campaigns across various platforms. This role requires hands-on expertise in social media marketing, digital advertising using Meta Ads Manager and Google Ads, and a solid understanding of Search Engine Optimization and analytics tools to drive brand awareness and customer engagement. The Digital Marketing Specialist works independently to analyze campaign performance and apply data-driven strategies that enhance online visibility and conversion rates. The role demands creativity in content marketing, precise execution of pay-per-click advertising, and the ability to plan social media content while leveraging platforms such as Facebook, Instagram, and LinkedIn. Strong communication skills and a strategic mindset will be essential to meet the marketing goals of Nour Solutions effectively.
Responsibilities

Develop and execute comprehensive digital marketing campaigns across multiple platforms including social media, search engines, and display advertising.
Manage and optimize pay-per-click campaigns using Google Ads and Meta Ads Manager to maximize return on investment and conversion rates.
Create, plan, and coordinate engaging social media content aligned with marketing strategies for platforms such as Facebook, Instagram, LinkedIn, and others.
Analyze campaign data using Google Analytics 4 and other tools to track performance metrics, identify trends, and implement improvements.
Conduct Search Engine Optimization (SEO) activities to improve organic search rankings, increase website traffic, and enhance user experience.
Collaborate with content creators and graphic designers to produce high-quality marketing materials including graphics and videos that support campaign goals.
Monitor and report on the effectiveness of digital campaigns, providing actionable insights and recommendations to management.
Stay updated with the latest trends and best practices in digital marketing, social media, and advertising technology.
Ensure brand consistency across all digital marketing channels and communications.
Manage budgets and allocate resources efficiently to optimize campaign performance.
Coordinate with external agencies or vendors when necessary to enhance campaign reach and effectiveness.