Social Media and Marketing Manager

NT6 is seeking a dedicated Social Media and Marketing Manager to lead our digital presence and marketing initiatives. The ideal candidate brings at least three years of experience managing business social media accounts and digital marketing campaigns. This role requires a strategic thinker who can develop and implement effective social media and content strategies to engage target audiences and drive brand awareness. The candidate should excel in managing a team and coordinating efforts to create compelling content, optimize search engine visibility, and execute results-driven advertising campaigns. Familiarity with tools such as Canva, Semrush, Google Keyword Planner, and social media analytics platforms is essential. The Social Media and Marketing Manager will oversee a team of two, guiding them in producing high-quality content and analyzing campaign performance to ensure objectives are met. The role demands strong communication skills to craft persuasive messages and collaborate across departments. Budget planning and evaluation are key responsibilities, requiring attention to detail and analytical capabilities to maximize marketing ROI. A portfolio showcasing past work and documented campaign successes is required to demonstrate expertise and impact in digital marketing.

(Note : Salary depends upon your experience)

Responsibilities

Develop and execute comprehensive social media strategies aligned with company goals to increase brand visibility and engagement.
Manage and mentor a team of two marketing professionals, ensuring timely delivery of high-quality content and campaign assets.
Create, curate, and oversee the production of engaging content tailored for various social media platforms to attract and retain target audiences.
Conduct SEO keyword research using tools like Semrush or Google Keyword Planner to improve search engine rankings and boost organic traffic.
Plan, execute, and monitor digital marketing campaigns across multiple channels, including social media advertising and search engine marketing.
Utilize social media management and analytics tools to track campaign performance, generate insights, and report on key performance indicators.
Collaborate with advertisers and external partners to plan budgets, optimize spend, and evaluate campaign effectiveness.
Maintain up-to-date knowledge of social media trends, digital marketing best practices, and emerging platforms to keep strategies innovative.
Ensure all content and campaigns comply with brand guidelines and reflect the companys voice and values.
Prepare detailed reports and case studies that highlight the outcomes and lessons learned from marketing activities.
Coordinate with cross-functional teams to align marketing efforts with overall business objectives and enhance customer engagement.