Head of Sales & Marketing

This role demands an expert with exceptional skill in cross-functional team leadership, digital marketing, lead generation, and CRM-based sales management. The Head of Sales & Marketing is responsible for building strong customer relationships, negotiating deals, and presenting compelling value propositions in both English and Urdu. The position requires an advanced understanding of the immigration market landscape, competitors, and pricing strategies in Pakistan to maintain a competitive edge. The individual must demonstrate high integrity and a commitment to fostering ethical client interactions, leading multiple branches or cities with professionalism and a clear vision to expand One World Immigrations presence and influence.
Responsibilities

Develop and implement strategic sales and marketing plans to expand market share and achieve organizational objectives in the immigration consultancy sector.
Lead, mentor, and manage a diverse team of 100 sales and marketing professionals across multiple branches or cities, fostering a high-performance culture.
Drive revenue growth by promoting business immigration, citizenship/residency by investment, and visit visa service offerings tailored to the Pakistani market.
Utilize data-driven decision making and business intelligence tools to analyze market trends, customer behavior, and competitor strategies to inform actionable sales tactics.
Oversee digital marketing campaigns and lead generation efforts to optimize customer acquisition and retention through targeted CRM systems.
Establish and maintain strong customer relationships through effective communication, negotiation, and customer service excellence in both English and Urdu.
Collaborate with cross-functional teams to align marketing initiatives with sales goals and operational capabilities.
Benchmark pricing strategies and service offerings against competitors to maintain competitive advantage and maximize profitability.
Ensure compliance with relevant legal and ethical standards governing immigration consultancy services.
Prepare comprehensive performance reports and present insights to senior management for continuous improvement of sales and marketing strategies.
Identify opportunities for new market penetration and service diversification to sustain long-term business growth.
Foster an inclusive and collaborative team environment that supports professional development and innovation in sales and marketing practices.