I am responsible for handling the whole marketing communications department consisting of - Social media channels Namely Facebook, Instagram, LinkedIn, Twitter, Pinterest. From getting creatives done to running organic and paid campaigns for leads. - YouTube channelFrom getting scripts made and following a proper routine and segments for channel. Studio management, video production and direction management. Organic and paid campaigns.- Website From web page development to SEO and running Google ads. Also running special campaigns.I am also responsible for handling events management, outdoor media and print media of the company. - Handling media plans for newspaper and TV. - Flyers management and distribution - Wall chalkings and paintings.

·         Lead the digital strategy, vision, roadmap, and execution, and serve as overall business lead for the Socially Great digital platform and websites, handling social media profiles, performing photography, videography, campaign designing of small-scale startups.
·         Established, planned, executed, and outsourced a diverse range of development-focused projects, developed the strategic direction for the On-Demand platform, which aligns with the overall strategy for business.
·         Improved advertising performance by owning the day-to-day management of campaigns, including budget and bid management, building campaigns, conducting experiments, and optimizing landing pages.
·         Developed weekly/monthly reporting cadence and sharing reporting, insights, and forecasts across the organization that accurately measure channel performance and achieve business goals.
·         Continuously monitored paid search trends and investigated deviations in performance to identify opportunities for optimization and maintain an active pulse on the competitive landscape.

·         Actively involved and led the complete process from concept creation, to branding, advertising, sales, management, and overall operations, analyzed and reported on campaign performance across the platform.
·         Developed and created a quarterly and yearly digital marketing plan for branding and product awareness in the targeted audience.
·         Manage and update website content, optimize for better SEO and traffic, effectively convert traffic to sales and achieved breakeven within 1.5 years and revenues up to 6-7 million per month.
·         Collaborated within Corporate, Retail, and other fitness Gyms/clubs; Analyzed and partnered with another team to accelerate sales pipeline, providing accurate and timely information about leads generated.
·         Understood and achieved the business short-term and long-term goals, developed tactical (day to day tasks) SEO, PPC/SEM, Web and CRO activities for the specialists and associates, assisted in on-boarding new clients
·         Developed and presented marketing strategy presentations to stakeholders, managed and oversee the work from the specialists and associates, edited and QA work from specialists and associates.

·         Strategized and aligned all operations to ensure an end to end campaign execution from brief to release, seamless communication and coordination with creative and media agencies, also oversaw all customer-facing digital communication channels.
·         Executed large-scale events such as Sales Conference, Retailers Seminar, sponsorships, etc., worked in rotation from branding to media, activation to research and operations, also coordinated online marketing campaigns on all social and digital media platforms.
·         Attended weekly calls with clients to provide project updates and discuss forward strategies; built effective teams, managed multiple projects, and supervise collaboration between departments in order to drive positive business growth
·         Monitored regularly and reached your quota of client hours each month with zero carryover hours, set goals for the following month based on analysis and strategy, as well as served as a Manager for your individual specialists and associates.
·         Provided feedback and highlighted key areas of significance showing progress in accordance with the company goals; shared knowledge-based and technical training to continually develop capacity within the team

·         Rendered a keen eye for details to manage routine activities including Lead Generation, Business Development, execution, and operations of IT-related solutions, assured that selected thrive management tools are being used to maximize overall performance
·         Tracked growth and maintain analytics reports to provide up-to-date information to upper management; analyzed weekly campaign data and performance to perform A/B testing scenarios, also monitored, evaluated and adjusted strategy based on campaign results.
·         Planned and managed product launch campaign and seasonal product or branding campaign, also maintained and updated website content, optimized for better SEO and traffic, effectively convert traffic to sales
·         Executed digital marketing campaigns including PPC, Paid Social, SEM, email from creative to result, analyzed and reported on campaign performance across platforms, also undertook individual tasks of a marketing plan as assigned

·         Handled pre/post-production and execution of various theatre plays; The odd couple, Chicago, Westside Story.