Summary

I am a relationship-oriented professional with expertise in Coordination, Operation, Hospital Services Marketing, Retail Sales, Donor relationship management, Donor satisfaction and retention, and Compliance with policies, procedures, and regulations to be implemented as per organization standards. I possess astute compliance, logistics, support services, Business, and resource development knowledge and I also have experience contributing to strategic planning for achieving targets, productivity, and campaign executions.

In all the roles that I have held, I have fostered strong relationships with Donors, Patients, and high-net-worth individuals. I gained respect from staff and senior management through effective communication and liaison. I was awarded Best Employee of the Year for the years 2017, 2019, 2020 2021 for my magnificent performance in achieving the targets and hands-on role in every task assigned to me during the year.

Projects

Floor Relief Project - Greenstar Social Marketing (G) Ltd
Shaukat Khanum Memorial Trust- Peshawar

Experience

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Assistant Manager Marketing & Resource Development
Shaukat Khanum Memorial Cancer Hospital & Research Center
Apr 2017 - Present | Peshawar, Pakistan


Participation in the preparation / desiging of annual revenue, manpower, capital expenditure budgets, Manage Campaign budget, Annual Marketing Plan and target setting of the Marketing & Resource Department. Plan to achieve the targets on weekly or monthly or quarterly.
Participate in devising the strategy for networking and engagement of high net worth individuals and top donors.
Recording, monitoring and reporting financial progress during the year. Participate in designing 
Key Accounts Servicing - nurturing relationships with top donors & Networking with High Net-worth Individuals. 
Maintain and update the top donor profile database & Reactivation of dormant top donor accounts.
Identification and networking with high net-worth individuals, trade associations and other groups/bodies for fundraising.
Plan and organize hospital tours for donors, high net-worth individuals and other business groups and associations in an effort to show case the projects of the Trust for seeking donations.
Writing short proposals for securing donations from donors. Demonstrate and present it to potential/ HNWIs/donors.
Execute large scale fundraising Campaigns like Zakat, Hide Collection, Cancer Awareness Campaigns and any other campaign of the Hospital and actively seek out new fundraising opportunities through calls, network and social media. Also Use all available means in order to establish contacts and develop relationships with HNWIs.
Provide support to the Regional Office for implementation of the fundraising campaigns and brief employees on current fundraising goals, promotions, and other relevant information
Ensure installation of outdoor promotions of the campaigns in line with plan finalized for each campaign.
Identify new areas and opportunities for the development of new funding initiatives in the short, medium and long term and liaison with the development staff for product development/co-branding/collaboration with the corporates .
Provide feedback of the ongoing activities required by the Head Office for monitoring reports.
Provide market feedback regarding competitor activities and any other important information and observation deemed necessary to provide the Manager Fundraising insight of the region.

Hospital Services Marketing:
•         Increasing volume of the following services of hospital through different techniques i.e. Meeting with consultants (in OPDs & Private Clinics), Corporate Clients, arranging conferences (CME)
·                     Pathology
·                     Radiology
·                     Nuclear Medicine
·                     Radiation
·                     Surgeries
·                     Clinical Services
•         Marketing of Comprehensive / Executive health care checkup
•         Ensure schedules and objectives are met
•         Generate business revenue through corporate clients
•         Supervise and motivate franchisee sales team
•         Communicate with Corporate clients and evaluate their needs and specifications
•         Create reports, analyze and interpret data
•         Expansion of new Collection Centres in the region
•         ATL, BTL & Kiosk activities for increasing Services Marketing revenue
•         Compliance & Monitoring the Hospital SOPs & guideline in Collection Centres across the region
•         Overseeing the Operations of the Collection Centres across the region.
Overseeing the Transportation of Samples from CC to hospital smoothly

To execute/coordinate any other task as assigned by the management.

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Marketing Coordinator Executive
Shaukat Khanum Memorial Cancer Hospital & Research Center
Jan 2016 - Mar 2017 | Peshawar, Pakistan


Donation (Cash & inkind) & Zakat cash handling 
Responsible for timely deposit of Zakat/donations received from donors, at the Hospital and or the bank (whichever is applicable). 
Extend support to the Regional Office by handling regional level responsibilities of assigned campaigns and activities. 
Coordinate with other offices to share knowledge, plan promotional activities, or achieve goals
Implement the Annual Marketing Plan and ensure accomplishment of fundraising target.
Discuss media placement offers and convey to the Media Section for placement. 
Coordination with other departments of the Hospital for relevant support.
Obtain institutional support.
Facilitate in enhancing the supporter database (emails, telephone numbers, addresses) being maintained in the centralized database at Head Office. 

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Marketing Coordinator
Shaukat Khanum Memorial Cancer Hospital & Research Center
Jul 2013 - Dec 2015 | Peshawar, Pakistan

o Effectively manage daily operations of the office.
o Conduct regular fundraising and operations meetings
o Comply with organization’s dress code policy.
o Strictly abide by the rules and policies of the organization.
o Liaise with the major donors and resolve their problems and complaints on prompt basis.
o Maintain all filling and documentation according to ISO requirements.
o Assist in coordinating all campaigns. 
o Preparation of work orders, post event & Post campaign analysis of all campaigns.
o Maintain petty cash account and responsible for all billing and voucher payments. 
o Preparation of monthly petty Cash Expense report and Vehicle expenses Report

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Fundraising Officer
Shaukat Khanum Memorial Cancer Hospital & Research Center
Jun 2012 - May 2013 | Peshawar, Pakistan

o Peshawar hospital updates for Social and print media.
o Peshawar Hospital Sponsorship/Plaques maintaining.
o Donor Data bank management
o Monthly regional updates & Monthly Regional Report (MRR)
o Coordinate and contact with outside vendors for various non-profit needs. 
o Provide general clerical support, including filing, copying, correspondence and Purchase. 
o School Campaign/Charity Drive information and updates & Coordinate with volunteers. 
o Facilitating in the hospital related affairs e.g. patient referred by donors getting appointment.
o Drafting of Permission letters and dispatch them to the concern authorities for free of cost permission and other BTL activities updates.

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Monitoring and Evaluation Officer
Greenstar Social Marketing Pakistan Limited
Jan 2011 - Dec 2011 | Peshawar, Pakistan

1. Monitoring and Evaluation Officer (January, 2011-December,2011)
2. Admin Assistant (January, 2012-February, 2012)
Main responsibilities are:

 Monitor 20 hospitals in four districts in flood area of KPK.
 Monitor all performance standards tools for static clinics.
 Manage and ensured medical equipment supply from venders to all static clinics
 Manage and ensured all necessary items for static clinics.
 Access all the record of 20 hospitals in office for donor requires.
 Access the record of all deliverables for donor prospective.
 Signed MOU with private service providers for voucher project.
 Monitor voucher activities to facilitate antenatal care women at their door step.
 Attend all progress review meeting with staff in flood area to know about the current scenario and to implement different intervention for the donor deliverables.
 Take feedback from community that how to improve the quality of health services and the feedback about hospital and free health services.
 Close liaison with project manager and HSO to give updates on flood activities
 Implementing the M&E Plan at the field and regional levels.
 Assisting the M&E Specialist in the implementation of the planning, monitoring and evaluation system for project results, activities, indicators and review procedures.
 Identifying and documenting lessons learnt; collecting information for case studies; and facilitating periodic reviews.
 Designing and implementing a community compliance monitoring mechanism
 Assisting in preparing regional quarterly and annual progress reports.
 Continue working with the monitoring and review mechanism already in place.

Education

University of Peshawar
Masters, Masters in Business Administration, MBA (1.5)‎
Marketing
Percentage 84%
2017
University of Malakand
Bachelors, Bachelors in Business Administration, BBA‎
Accounting & Finance, Business Administration
Percentage 78%
2010
Govt. Superior Science College Peshawar
Intermediate/A-Level, , F.Sc Pre-Medical‎
Percentage 68%
2006
The Sarhad Islamia school and College Peshawar
Matriculation/O-Level, , Matric in Science‎
Arts
Percentage 66%
2004

Skills

Expert Account Sales Strategies
Intermediate Admirative Assistance
Expert Aftersales
Expert Amin Management
Expert Analytical Skills
Expert B2B Business Development
Intermediate Business Analysis
Expert Business Development
Expert Business Development Strategies
Expert Business Plan
Expert Call Headlining
Expert Capital Budgeting
Intermediate Clain Management
Expert Client Relation Management
Expert Communication Skills
Expert Communities Mobilization
Expert Compliance Assurance
Expert Content Audit
Expert Corporate Business Development
Expert Corporate Partnership
Intermediate Credit and Collection
Intermediate Credit Collection Recovery
Expert CRM Analysis
Intermediate Customer Service Systems
Expert Customer Services
Intermediate Digital Marketing Analysis
Intermediate Digital Marketing Management
Expert Direct Sales
Expert Donor Relationship Management
Intermediate Export Development
Intermediate Financial Counseling
Beginner Financial Risk Management
Intermediate Franchise Sales
Expert Fundraising Strategy
Beginner Funds Management
Intermediate Grants
Expert Handling Assignments
Expert Health Care
Intermediate Health Sciences Knowledge
Expert HFO Operations Handling
Intermediate Insurance Writing
Expert Interpersonal Skills
Expert Inventory Planning
Expert Knowledge of Mobilization
Expert Korean Teaching
Expert Lead in
Expert Leadership
Expert Management
Expert Managerial Skills
Expert Market Planning and Execution

Languages

Intermediate English
Expert Pashto
Expert Urdu

Companies Followed

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Ikram Contacts

Beenish Arshad
Shaukat Khanum Memorial Cancer Hospital & Research Center
Shafique Zafar
Pakistan Kidney and Liver Institute and Research Center
Javed Hussain Hussain
Greenstar Social Marketing Pakistan Limited
Sehar Sameen Latif
Mariestopes society(Support office/Head office)
Mohiyuddin Khan Danish
Agro Processors and Atmospheric Gases Pvt. Ltd. (Soya Supreme)