Performance Marketing Specialist

We are looking for a results-oriented Google & Meta Ads Specialist to join our growing marketing team. The successful candidate will have hands-on experience managing effective paid campaigns across Google and Meta platforms, along with a solid understanding of SEO and lead generation strategies. This role provides an excellent opportunity to lead digital marketing efforts that drive high-quality leads and maximize return on investment through data-driven campaign management.

Key Responsibilities
Plan, launch, and optimize Google Ads campaigns including Search, Display, Performance Max, and YouTube, as well as Meta Ads on Facebook and Instagram. Continuously monitor campaign performance by analyzing key performance indicators (KPIs) to improve ROI and lead quality. Conduct keyword research, audience targeting, A/B testing, and conversion rate optimization to boost campaign effectiveness. Implement and manage conversion tracking using tools such as Google Tag Manager, Google Analytics 4, and Meta Pixel. Develop and execute both on-page and off-page SEO strategies to enhance search engine rankings and increase organic traffic. Perform keyword research, technical SEO audits, and competitor analysis to identify growth opportunities. Collaborate closely with design and content teams to produce compelling ad creatives and optimized landing pages that drive conversions. Prepare detailed weekly and monthly performance reports, offering actionable insights to stakeholders. Stay up to date with the latest digital marketing trends, platform updates, and industry best practices to maintain a competitive edge.

Required Qualifications
Bachelor’s degree in Marketing, Business, or a related field. Two to three years of practical experience managing Google Ads and Meta Ads campaigns. Strong knowledge of SEO principles, keyword research, and website optimization techniques. Proficiency with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Business Suite. Experience with conversion tracking, remarketing strategies, and lead generation tactics. Excellent analytical, communication, and problem-solving skills. A proactive mindset with a strong focus on delivering measurable results.

Preferred Qualifications and Additional Information
Google Ads and Meta certifications are a plus. This position requires in-person work, so candidates should currently reside in Islamabad or Rawalpindi. Fluency in English is essential for effective communication within the team and with external stakeholders.

If you are passionate about digital marketing and eager to contribute your expertise to a dynamic team, we encourage you to apply and showcase how your skills align with this role.