Social Media Executive (Full Time, Hybrid, Lahore)

PremierCore Solutions is seeking a talented Social Media Executive who will be responsible for managing and executing social media strategies for multiple brands, including B2B business services and a US consumer telecom brand. This role requires a hands-on professional with 1 to 3 years of experience in managing business social media accounts. The ideal candidate is highly organized, creative, and familiar with content creation tools and social media management platforms. They will maintain a consistent and engaging presence across LinkedIn, Facebook, Instagram, TikTok, and YouTube, aiming to drive brand awareness and engagement. While this position is not managerial, the candidate will independently handle daily social media activities, schedule posts targeting US audiences, monitor performance metrics, and collaborate closely with sales and marketing teams. The Social Media Executive will leverage their proficiency in graphic design software such as Adobe Photoshop and Canva, video editing tools like Adobe Premiere Pro or CapCut, and analytics platforms including Google Analytics and Facebook Insights. They will develop and maintain content calendars, create diverse content such as posts, carousels, short videos, and thumbnails, and ensure all content complies with brand and partner marketing guidelines. With excellent written English skills tailored to a US audience, the executive will engage with followers promptly and report weekly on campaign performance while offering insights for continual improvement. Staying updated on industry trends and competitor activity is also key to suggesting innovative content ideas and strategies.
Responsibilities

Plan, create, and publish daily content across LinkedIn, Facebook, Instagram, TikTok, and YouTube for multiple brands, including B2B and consumer telecom sectors.
Build and manage a comprehensive monthly content calendar ensuring consistent posting of at least one post per day per brand and regular short-form videos such as Reels, Shorts, and TikToks.
Design engaging visual content including posts, carousels, thumbnails, and short videos using graphic design and video editing software like Canva, Adobe Photoshop, CapCut, and Adobe Premiere Pro.
Schedule social media posts according to US Eastern Time using tools such as Meta Business Suite to optimize audience reach.
Monitor and respond promptly to comments and direct messages during business hours, directing sales inquiries to the sales team within the same day.
Maintain the accuracy and freshness of social media profiles by updating bios, links, highlights, and pinned posts regularly on all platforms.
Track and analyze key performance metrics including reach, engagement, follower growth, and lead generation through social media analytics tools and Google Analytics.
Prepare concise weekly reports outlining campaign results, what strategies were effective, and recommendations for content and engagement improvements.
Ensure all social media posts comply with brand guidelines and partner marketing rules, obtaining necessary approvals especially for telecom-related content involving pricing, offers, or provider logos.
Monitor social media trends, competitor activity, and audience preferences to suggest innovative ideas and improvements on a monthly basis.
Demonstrate excellent written English skills to create natural and compelling captions tailored to the American audience.
Collaborate with internal teams to align social media efforts with broader marketing campaigns and business objectives.
Maintain reliability and organization to keep social media accounts active and engaged without external follow-up.