Sales Promotion Officer

Professional Employers (Pvt) Ltd

Sahiwal , Pakistan

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PKR. 75,000 - 75,000/Month

Job Overview:

We are hiring a BTL Executive for a leading multinational FMCG company to plan and execute field marketing activities, monitor on-ground performance, and ensure achievement of KPIs. The role requires strong coordination with sales teams and vendors, along with effective reporting and field analysis.

Job Description:

BTL activities planning and execution.
Achieve KPIs and set targets for BTL activities.
Field Audits and Back-checking of activation programs.
Hiring of quality resources for BTL projects.
Vendor evaluation based on their work and their on-ground capabilities.
Invoice Audit after completion of projects.
Daily and weekly monitoring and tracking of project performance.
Zone and town-wise analysis of projects.
Liaison with the sales team for the area JC planning.
Competition activity reporting.

Experience & Qualification:

2 years of BTL experience in any reputable FMCG (Nestle, PepsiCo, Marksman, BAT, Resource Linked, Smollan).
Good in MS Office for analysis and reporting.
Strong communication and presentation skills.
Communicate effectively.
Customer Negotiation.

Responsibilities

Develop and implement comprehensive sales promotion strategies aligned with company objectives to drive product sales and brand awareness.
Lead, manage, and motivate a team of five sales promotion specialists to achieve and exceed sales targets.
Plan and execute below-the-line (BTL) marketing campaigns in coordination with the marketing and sales departments.
Build and maintain strong relationships with customers to enhance customer loyalty and increase sales opportunities.
Negotiate effectively with clients and vendors to secure favorable terms and strengthen partnerships.
Monitor, analyze, and report on sales performance and promotional activities using MS Office tools to ensure continuous improvement.
Evaluate the performance of vendors and coordinate with them to optimize promotional effectiveness.
Prepare detailed sales reports and presentations for senior management to facilitate informed decision-making.
Collaborate closely with sales teams to understand market dynamics and customer needs, providing feedback for product development and marketing strategies.
Communicate promotion plans and updates clearly across teams and stakeholders to ensure alignment and successful execution.

Skills

Sales promotion execution Customer Relationship Management Negotiation Sales Reporting and Performance Tracking MS Office Skills 2 years of BTL experience in FMCG Strong Communication Skills Presentation Skills Effective Communication Ability to work with sales teams Ability to evaluate vendors Team Leadership Customer Negotiation Campaign Planning Vendor Management Sales Analysis

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Sahiwal, Pakistan

Gender:

No Preference

Minimum Experience:

2 Years

Apply Before:

Nov 23, 2026

Posting Date:

Oct 22, 2026

Professional Employers (Pvt) Ltd

· 51-100 employees - Sahiwal

PEOPLE delivers business, strategic and human capital solutions, which give a new life to your business and take your organization to a new growth trajectory. Our unique approach helps ensure that all levels of the organization work together to create an innovative, talent-powered organization, cutting out redundancies, ultimately helping our clients to achieve excellence in what they do.