Marketing & Event Coordinator

The Marketing & Event Coordinator at Recruit AI plays a vital role in supporting and executing marketing strategies, social media management, event planning, and retail operations. This position involves creating engaging content across various platforms such as Instagram, TikTok, and Facebook, coordinating with multiple stakeholders, and assisting with brand activations to drive customer engagement and brand awareness. The role requires a versatile individual who is proactive, organized, and capable of managing multiple priorities while ensuring brand consistency and visual appeal. The coordinator will work closely with internal teams, vendors, and partners to ensure smooth event execution and campaign success. This role requires someone with 2 to 3 years of experience in marketing or retail operations, proficient in content creation using digital tools, and comfortable managing social media calendars and interactions. The candidate should possess strong communication skills, both written and verbal, in English and Urdu, along with excellent organizational capabilities. The position is based in Karachi and may require local travel for retail visits and events. Although this role does not involve managing a team, it demands collaboration across departments and external parties to achieve the companys marketing objectives effectively.
Responsibilities

Create compelling and visually consistent content for digital platforms including Instagram, TikTok, Facebook, and other relevant channels, focusing on skincare education, product features, routines, trends, and lifestyle themes.
Produce and edit video content such as Reels, TikToks, Stories, and feed posts using mobile shooting and editing tools to maintain an active and engaging social media presence.
Develop, manage, and maintain a monthly content calendar to ensure consistent posting, audience engagement, and timely communication aligned with brand strategies.
Engage with the online community by responding to comments, messages, and customer inquiries to foster positive customer experiences and brand loyalty.
Monitor social media trends, competitor activities, and emerging audio and format styles to continually enhance content quality and relevance.
Support and coordinate brand events, activations, and in-store campaigns by liaising with internal teams, retail staff, suppliers, and vendor partners from planning stages through to successful execution.
Ensure retail standards are maintained at all times by overseeing stock levels, product presentation, promotional staff briefings, and maintaining seamless communication between brand and retail channels.
Assist with e-commerce operations including order processing, fulfillment, and handling customer queries to support smooth online sales activities.
Collect, maintain, and analyze data on sales, social media engagement, and stock levels, preparing regular reports that inform marketing and retail strategies.
Coordinate and follow up with suppliers, couriers, and vendors to ensure commitments are met and logistical processes run efficiently.
Support general brand management tasks as required, demonstrating flexibility and the ability to multitask across various marketing and event-related responsibilities.