Campaign Coordinator

The Campaign Coordinator leads the operational execution, field logistics, and public outreach for Shifa Foundation's awareness and fundraising campaigns (such as Pink Lady Breast Cancer Awareness, Nur of Tomorrow Internship Drive, Sip of Life Water Wells, and Feed the Hungry). Reporting to the Assistant Manager Fundraising, this role mobilizes volunteer networks, coordinates public events, leverages digital outreach tools, and drives student/community participation to maximize campaign revenue and institutional visibility.

Responsibilities

Public Campaign Execution:Plan, schedule, and execute end-to-end seasonal campaigns, awareness drives, and fundraising events in universities, corporate spaces, and public venues.
Volunteer & Intern Mobilization:Recruit, onboard, train, and supervise student volunteers and interns for field campaigns, fundraising drives, and ticket distribution.
Digital & Social Media Outreach:Collaborate with the media team to create engaging campaign appeals, social media posts, videos, and email newsletters to boost online donations.
Event & Field Logistics:Manage venue bookings, permission letters, outdoor marketing setups, stall arrangements, and on-site donation collection infrastructure.
Institutional & Campus Drives:Pitch fundraising drives and educational awareness sessions to university administrations, colleges, and corporate partners.
Campaign Revenue Tracking:Oversee ticket drive sales, box collection reconciliations, and ensure strict financial recording in coordination with Finance.

Area-Specific Responsibilities

Volunteer Community Engagement:Maintain an active digital network of student ambassadors (e.g., Nur of Tomorrow alumni) to sustain long-term youth engagement.
Public Relations & Media Visibility:Ensure strong brand visibility across local media, digital handles, and community networks during major campaign launches.
Post-Campaign M&E Evaluation:Analyze reach, total revenue generated, cost-per-acquisition, and prepare structured campaign completion reports.

Qualification	Bachelors Degree in Mass Communication, Marketing, Public Relations, Event Management, or Media Studies. Certifications in Digital Marketing are preferred.
Required Experience	Minimum 23 years of direct experience in organizing public fundraising campaigns, large-scale events, volunteer mobilization, or digital media drives.
Technical Skills	Proficiency in campaign event planning, social media marketing tools, volunteer coordination platforms, public pitching, and campaign M&E analytics.
Core Competencies	Dynamic public engagement, creative content generation, event management logistics, leadership of youth/volunteers, and adaptability under fast-paced field conditions.

Skills

Campaign Planning and Execution Project Management Mass Public Campaigns Volunteer Management Event Logistics Social Media Outreach Ticket Drives & Outdoor Awareness Events Communication Skills Marketing Skills Data Analysis Budgeting Skills

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Experience:

3 Years

Apply Before:

Nov 05, 2026

Posting Date:

Oct 21, 2026

Shifa Foundation

· 201-300 employees - Islamabad

Shifa Foundation is a registered non-governmental, non-profitable and volunteer organization based in Islamabad and stretched across the map of Pakistan with its regional offices spread nationwide. For the last 20 years, Shifa Family, which includes Shifa International Hospital, Shifa School of Medicine, Shifa School of Nursing, Tameer-e-Millat Foundation, Pakistan Kidney Institute and Shifa Foundation is providing state of the art services in health, education and development sectors and assume a leading role in Humanitarian Sector.