Meta Add Specialist

Sparc Digital Solutions is seeking a skilled Meta Add Specialist with at least 2 years of experience to join our dynamic marketing team. The ideal candidate possesses in-depth knowledge of Meta Ads Manager and excels in campaign strategy to drive impactful advertising outcomes. This role requires expertise in utilizing the Meta Pixel and Conversions API to optimize data tracking and conversion measurement. The specialist will focus on campaign budget optimization, ad creative testing, and performance reporting to continuously enhance return on investment. This position does not include team management responsibilities but demands a self-driven professional able to work independently and collaboratively within the broader marketing department. In this role, the Meta Add Specialist collaborates closely with cross-functional teams to develop and execute sophisticated audience segmentation and conversion tracking strategies. The candidate leverages marketing automation platforms such as HubSpot and Marketo, along with customer data platforms like Segment and Adobe Experience Platform, to implement comprehensive CDP configurations and lead scoring methods. Additional responsibilities include designing email campaign workflows, creating trigger-based automation, and conducting A/B testing to refine marketing tactics and improve customer lifecycle management.
Responsibilities

Develop, implement, and manage Meta advertising campaigns using Meta Ads Manager to achieve marketing goals.
Create and optimize campaign strategies focusing on budget allocation, targeting, and ad creative to maximize conversion rates.
Configure and monitor the Meta Pixel and Conversions API to ensure accurate tracking of user behavior and conversion events.
Perform regular testing of ad creatives and placements to identify the most effective combinations for audience engagement.
Analyze campaign performance data and generate detailed reports to inform strategic adjustments and optimize ROI.
Segment audiences effectively to tailor advertising messages and increase relevance and impact.
Utilize marketing automation tools such as HubSpot and Marketo to implement email workflows and lead nurturing campaigns.
Implement and configure customer data platforms (CDPs), including Segment and Adobe Experience Platform, to enhance data integration and customer insights.
Develop lead scoring models and lifecycle management techniques to prioritize and engage high-value customers.
Design and execute trigger-based automation sequences and conduct A/B testing to continuously improve marketing performance.
Collaborate with the wider marketing team to align Meta advertising efforts with broader digital marketing initiatives.
Stay up to date with the latest trends and best practices in Meta advertising and digital marketing technology.