Senior Marketing / Communications Executive

Spencer West LLP

Posted Apr 08, 2024 117 views Report Job

PKR. 60,000 - 80,000/Month

Position Overview:

We are seeking a dynamic and creative Marketing, Social Media, and Communications Executive to join our team. The successful candidate will be responsible for developing and implementing marketing strategies, managing social media channels, and enhancing brand visibility through effective communication channels. This role requires a blend of marketing expertise, social media savvy, and exceptional communication skills.

Key Responsibilities:

Marketing Strategy Development:

Develop comprehensive marketing strategies to promote products, services, and brand awareness.
Conduct market research to identify trends, consumer preferences, and competitive landscapes.
Collaborate with cross-functional teams to align marketing initiatives with business objectives.

Social Media Management:

Manage and oversee all social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Create engaging content, including posts, graphics, videos, and stories, to increase brand visibility and engagement.
Monitor social media metrics, analyze performance data, and optimize strategies to drive audience growth and engagement.

Content Creation and Copywriting:

Develop compelling content for various marketing channels, including website, blog, email newsletters, and advertising campaigns.
Write clear, concise, and persuasive copy for marketing materials, press releases, and promotional materials.
Ensure brand consistency and messaging coherence across all communication channels.

Digital Marketing Campaigns:

Plan, execute, and monitor digital marketing campaigns, including email marketing, PPC advertising, and influencer partnerships.
Utilize analytics tools to track campaign performance, analyze results, and make data-driven recommendations for optimization.

Brand Management:

Uphold and reinforce brand identity, values, and messaging across all marketing and communication channels.
Monitor brand mentions, reputation, and sentiment online, and address any issues or concerns in a timely and professional manner.
Collaborate with design and creative teams to develop visual assets and brand collateral that align with brand guidelines.

Qualifications and Skills:

Bachelor's degree in Marketing, Communications, Public Relations, or related field.
Proven experience (2-3 years) in marketing, social media management, or communications roles.
Strong understanding of digital marketing principles, social media platforms, and content marketing strategies.
Excellent written and verbal communication skills, with a keen eye for detail and proficiency in copywriting.
Proficiency in social media management tools, analytics platforms, and email marketing software.
Creative thinking, problem-solving skills, and ability to thrive in a fast-paced, deadline-driven environment.
Strong organizational skills, multitasking abilities, and a proactive approach to managing projects.
Familiarity with design software (e.g., Adobe Creative Suite) and basic graphic design principles is a plus.
Knowledge of the legal industry is a plus.
Knowledge of SEO, SEM, and web analytics is desirable.

Benefits:

•Competitive salary package commensurate with experience starting at: PKR 60,000 to 80,000 (per month) with additional performance-related bonuses.

•Opportunities for professional development and career growth.

•Collaborative and supportive work environment with opportunities for creativity and innovation.

Location:

Karachi, Pakistan

Shortlisted candidates will be contacted for interviews.

Join our team and help shape the future of our brand through innovative marketing strategies, engaging social media content, and impactful communications initiatives. We look forward to welcoming you aboard!