AI DIGITAL MARKETING & SOCIAL MEDIA EXEcutive

Standard Aluminium Industries, a leader in aluminium extrusion and finishing manufacturing based in Lahore, Pakistan, is seeking an innovative and tech-savvy AI Digital Marketing & Social Media Executive to join their team full-time on-site. This role requires a creative professional who can integrate AI-powered tools with digital marketing strategies to enhance the company's brand presence and generate significant business leads across multiple social media platforms. The ideal candidate will have substantial experience in content creation, video production, marketing automation, and B2B lead generation, managing comprehensive digital marketing activities independently without managing a team. This position involves developing and implementing social media strategies, managing content calendars, and producing engaging AI-assisted content, including graphics and videos. The candidate will also lead digital advertising campaigns, leveraging tools such as Meta Ads Manager to target B2B audiences, while building automated workflows that streamline marketing operations and improve lead management. Performance analysis and continuous optimization based on measurable results will be key to driving marketing success at Standard Aluminium Industries.
Responsibilities

Develop and manage robust social media strategies for platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok to build a consistent, professional brand identity.
Plan and execute monthly content calendars ensuring diverse and engaging posts, reels, videos, and graphics that resonate with target audiences and industry trends.
Create AI-powered marketing content by utilizing tools like ChatGPT, Claude, Gemini, and other AI technologies to craft high-quality promotional posts, carousels, professional graphics, and AI-assisted videos with voiceovers and product presentations.
Produce and edit professional video content showcasing company products and services, including aluminium extrusion, anodizing, and powder coating, ensuring educational and brand-building storytelling.
Design and implement digital advertising campaigns focused on B2B lead generation targeting aluminium wholesalers, distributors, architects, builders, and contractors, monitoring campaign performance and optimizing budget expenditure.
Develop and maintain automated marketing workflows using platforms such as n8n, Make, or Zapier to streamline content planning, publishing, reporting, and lead follow-up processes, reducing manual effort.
Track, analyze, and report on social media metrics, including reach, impressions, engagement, leads, conversions, and advertising cost per lead, recommending improvements to maximize marketing effectiveness.
Coordinate with sales teams to manage leads generated from marketing campaigns ensuring timely follow-up and conversion into business opportunities.
Stay updated on the latest AI content creation, video editing, and automation tools, incorporating relevant innovations to enhance marketing operations and content quality.
Continuously research competitors and industry trends to adapt and refine social media strategies and content to maintain a competitive edge.