Freelance Content Creator

SUMMAT seeks a skilled Freelance Content Creator to develop and deliver premium visual content that highlights the brand's intricate handwork, elegant structures, and luxury fabrics. This role requires expertise in content strategy, short-form video production, and content calendar management to create engaging reels, TikToks, and photo assets. The creator will work primarily on-site in Lahore for 2 to 3 days weekly, managing studio and outdoor shoots, handling garment styling, and ensuring all content aligns with SUMMATs core values of exclusivity, elegance, and intentional design. This position does not involve managing a team but demands strong independent work skills and adherence to set deadlines. The ideal candidate has at least two years of proven experience in content creation, videography, or social media management within the luxury, fashion, or lifestyle sectors. A refined aesthetic sense and technical proficiency with high-end smartphones or DSLR cameras are essential. Additionally, the role requires advanced skills in post-production, including video and photo editing, color grading, and the addition of professional typography or captions using tools like CapCut, Adobe Premiere Pro, Lightroom, or Canva. The content creator must be self-motivated, able to take direction, and committed to producing high-quality content that consistently reflects the brands sophisticated visual identity.
Responsibilities

Develop and implement content strategies that enhance SUMMATs brand visibility across digital platforms.
Plan, shoot, and produce high-quality photo and video assets emphasizing the brands craftsmanship and luxury fabrics.
Create engaging and high-converting short-form videos such as Reels and TikToks featuring behind-the-scenes content, styling guides, lookbooks, and editorial product highlights.
Lead on-site content creation over 2 to 3 days per week in Lahore, managing both studio and outdoor shoot logistics and garment styling.
Edit video and photo materials with professional color grading and add clean, brand-consistent typography or captions.
Maintain thorough alignment with SUMMATs brand voice and visual identity to ensure consistency and exclusivity in all created content.
Manage content calendars to schedule and release materials effectively and consistently.
Stay updated on emerging trends in content creation and social media to continually refine content quality and engagement.
Work independently and meet all deadlines while effectively integrating feedback and direction from brand leadership.