Digital Marketing

Tech Engineering And Construction

Lahore , Pakistan

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Posted 4 days ago 23 views Report Job

PKR. 40,000 - 40,000/Month

Tech Engineering and Construction is seeking a skilled Digital Marketing professional with at least one year of experience to join our dynamic team. The ideal candidate possesses expertise in paid social advertising, social media marketing, campaign strategy, and management. This role focuses on developing and executing compelling digital marketing campaigns across various platforms to increase brand awareness, engage target audiences, and drive measurable results. Proficiency in Google Ads and Performance Max optimization is essential to maximize campaign performance and achieve business objectives. Additionally, the candidate must demonstrate creativity in designing attractive posters and videos tailored for social media channels. This position involves close collaboration with marketing and product teams to plan, implement, and monitor digital marketing strategies. The candidate will analyze campaign data to continually optimize performance and contribute to enhancing the overall digital presence of Tech Engineering and Construction. Although this role does not involve managing a team, strong self-management skills and the ability to work independently are critical to success. The role requires a proactive approach to staying current with emerging trends and tools within the digital marketing landscape.
Responsibilities

Develop, implement, and manage paid social media advertising campaigns across multiple platforms to drive traffic and conversions.
Create and optimize Google Ads and Performance Max campaigns to maximize reach and return on investment.
Design visually compelling and engaging posters and videos tailored specifically for social media platforms to boost audience engagement.
Develop comprehensive campaign strategies that align with company goals and target audience behavior.
Analyze campaign performance metrics regularly and report insights to improve future digital marketing initiatives.
Collaborate with internal teams to ensure consistent messaging and branding across all digital marketing activities.
Stay updated on the latest social media trends, technologies, and best practices to keep campaigns innovative and effective.
Conduct competitor analysis and keep abreast of industry trends to recommend new marketing opportunities and enhancements.
Optimize content for SEO and social media algorithms to enhance organic reach and engagement.
Manage budgets efficiently and allocate resources to campaigns based on performance data to meet marketing objectives.