Digital Marketing & SEO Specialist

Test Instruments is seeking a motivated and creative Digital Marketing & SEO Specialist to join their team in Karachi. This role focuses on developing and executing comprehensive digital marketing strategies to enhance brand awareness, boost engagement, improve website performance, and drive sales growth. The specialist will work closely with the team to align marketing efforts with overall business objectives. Strong expertise in SEO, social media management, content marketing, and analytics is essential to succeed in this position. The ideal candidate has at least five years of proven experience in digital marketing and SEO, with hands-on knowledge of tools including Google Analytics, Google Search Console, and various SEO auditing platforms. They will lead efforts to optimize on-page and off-page SEO, conduct keyword research, manage social media channels, and analyze campaign performances while creating engaging digital content. This is an on-site role located in Saddar, Karachi, offering a collaborative environment with opportunities for learning and career growth.
Responsibilities

Develop, implement, and optimize digital marketing strategies and campaigns to increase brand visibility and drive targeted traffic.
Manage and grow social media platforms such as Facebook, Instagram, LinkedIn, and YouTube to enhance user engagement and brand loyalty.
Perform on-page and off-page SEO optimization to improve organic search rankings and website traffic.
Conduct comprehensive keyword research utilizing tools like Google Keyword Planner to identify opportunities for content and SEO improvements.
Create, curate, and manage high-quality, engaging content for social media channels and digital marketing platforms.
Plan, execute, and optimize paid digital advertising campaigns to maximize return on investment.
Monitor website and campaign performance using Google Analytics, Google Search Console, and other SEO analytics tools; prepare detailed performance reports.
Analyze marketing data to identify trends, insights, and growth opportunities to improve digital presence.
Collaborate with internal teams to support broader business and sales goals, ensuring marketing strategies are aligned with company objectives.
Stay current with emerging digital marketing trends and best practices to maintain a competitive edge.
Utilize SEO auditing tools to regularly assess website health and address issues affecting performance.
Identify and implement new digital marketing technologies and platforms that can enhance campaign effectiveness.