Posted May 07, 2024 195 views
We're seeking a skilled Digital Marketing Specialist to drive our fashion brand's digital advertising efforts on Meta (Facebook/Instagram) and Google platforms. The ideal candidate will have proven experience in managing Shopify-based eCommerce campaigns, coupled with expertise in Meta Ads Manager and Google Ads.
Responsibilities:
- Plan, execute, and optimize digital advertising campaigns across Meta and Google platforms to drive brand awareness, engagement, and conversions.
- Manage Shopify-based eCommerce campaigns, including product listings, dynamic ads, and retargeting strategies to maximize ROI.
- Conduct keyword research, audience targeting, and competitor analysis to refine campaign strategies and improve performance.
- Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages tailored to our target audience.
- Monitor campaign performance, analyze key metrics, and provide regular reports and insights to stakeholders.
- Continuously optimize campaigns based on performance data, industry trends, and platform updates to achieve KPIs and ROI targets.
Requirements:
- Bachelor's degree in Marketing, Advertising, or a related field.
- X years of experience in digital marketing, with a focus on managing advertising campaigns for fashion brands.
- Proficiency in Meta Ads Manager, Google Ads, and Shopify platform.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Creative mindset with a keen eye for design aesthetics and brand storytelling.
- Up-to-date knowledge of digital marketing trends, algorithms, and best practices.
- Certifications in Google Ads and/or Facebook Blueprint (preferred).
Skills
Job Details
Tryngo Technologies
Tryngo Technologies is a global software development company providing IT solutions to enterprises worldwide. Combining proven expertise in technology, and an understanding of emerging business trends, Tryngo delivers a range of software development solutions that includes e-business solutions, computer telephony, enterprise applications, professional web site design and development, Android and IOS development.
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