Senior Performance Marketing Manager

Vegas Cosmetics is seeking a highly skilled Senior Performance Marketing Manager to lead and optimize our extensive digital advertising campaigns. The ideal candidate brings at least three years of hands-on experience managing and scaling significant paid-media budgets within the e-commerce beauty and cosmetics sector. This role demands a results-driven expert who takes full ownership of campaign performance, profitability, and growth, applying data-driven strategies to maximize return on investment and expand brand reach across multiple platforms. The Senior Performance Marketing Manager plays a pivotal role in driving scalable growth by leveraging expertise in conversion rate optimization, audience targeting, and advanced campaign management techniques. With a deep understanding of cross-channel marketing and advanced tools such as Google Analytics, Facebook Ads Manager, and heatmap software, this position requires a professional who can independently develop, implement, and analyze robust advertising strategies that align with business objectives. Although this role does not include team management responsibilities, it requires close collaboration with internal stakeholders to ensure cohesive and impactful marketing execution.
Responsibilities

Design, launch, and optimize multi-channel paid advertising campaigns to drive high-quality traffic and increase conversions for multiple beauty and cosmetics brands.
Manage large-scale advertising budgets ranging from PKR 10 million to PKR 20+ million monthly, ensuring efficient allocation and maximum ROI.
Conduct detailed data analysis using Google Analytics and other analytics tools to monitor campaign performance, identify trends, and uncover growth opportunities.
Develop and implement audience targeting strategies to reach and engage key customer segments effectively.
Perform A/B testing on ad creatives, landing pages, and marketing funnels to continuously improve conversion rates and campaign effectiveness.
Maintain thorough heatmap analyses to understand user behavior and optimize landing page performance.
Conduct keyword research and manage Google Ads campaigns to ensure high relevance and cost efficiency.
Monitor and report on key performance indicators (KPIs) including click-through rates, conversion rates, cost per acquisition, and return on ad spend.
Provide actionable insights and strategic recommendations to senior leadership to inform business decisions and marketing roadmap.
Collaborate with creative teams to develop compelling ad content that aligns with brand messaging and market trends.
Stay up to date with industry best practices, emerging technologies, and latest platform features to maintain a competitive edge.
Ensure all campaign activities comply with company policies and advertising guidelines.

Skills

Google Analytics Customer Segmentation Market Research Data Analysis Campaign Management Conversion Rate Optimization Audience Targeting Budget Management A/B Testing Cross Channel Marketing Heatmap Tools Digital Advertising Google Ads Facebook Ads Manager Google Ads Campaign Management Google Ads Keyword Research Google Ads Performance Analysis Return on Investment Optimization Marketing Analytics

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Minimum Experience:

3 Years

Apply Before:

Oct 08, 2026

Posting Date:

Sep 07, 2026

Vegas Cosmetics

· 11-50 employees - Islamabad

Vegas Cosmetics is nationally one of the largest cosmetic retailer & importer with more than 500+ International Beauty Brands including both high end and drug store brands. We started our operations in 2017 and have forged strong relationships with some of the largest global as well as local beauty distributors & manufacturers since then there is no looking back.