Digital Marketing Manager

Vylux Corporation is seeking a highly skilled Digital Marketing Manager with a minimum of five years of professional experience to lead the planning, execution, and optimization of digital marketing campaigns. This role demands a creative and analytical thinker who excels in paid media, particularly on platforms like Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads. The ideal candidate independently manages multiple campaigns, leveraging expertise in performance marketing to drive lead generation, conversions, and brand awareness. While the role does not involve managing a team, it requires collaboration skills to coordinate effectively with design and internal teams to ensure campaign success. The Digital Marketing Manager at Vylux focuses on end-to-end campaign conceptualization and design, from strategizing creative ad concepts to overseeing campaign creatives such as static posts, reels, and ad banners. The position also includes responsibilities for social media platform management, analyzing campaign data to optimize performance, and preparing insightful reports to support continuous improvement. Staying updated on industry trends, platform algorithms, and advertising innovations is essential to maintain campaign effectiveness and maximize return on investment.
Responsibilities

Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and other relevant platforms.
Develop and design creative campaign strategies including ad concepts and precise audience targeting.
Coordinate or independently oversee the creation of campaign creatives, including static posts, reels, and banners, ensuring alignment with brand guidelines and campaign goals.
Manage social media platforms such as Instagram, Facebook, LinkedIn, and TikTok, with responsibilities for content planning, scheduling, and execution.
Drive lead generation and conversions through performance marketing initiatives aimed at enhancing brand awareness and customer engagement.
Monitor campaign metrics and key performance indicators (KPIs) to analyze effectiveness and recommend adjustments for improved return on investment.
Prepare detailed performance reports that provide actionable insights and strategic recommendations for continuous campaign enhancement.
Stay informed on the latest digital marketing trends, platform updates, and algorithm changes to maintain competitive campaign approaches.
Collaborate with cross-functional teams and clients to ensure campaign strategies and executions align with overall business objectives.
Manage multiple campaigns simultaneously in a fast-paced environment while maintaining high standards of quality and timeliness.