Monitoring & Evaluation Officer

The Monitoring & Evaluation Officer at Vylux plays a critical role in planning, executing, and optimizing paid advertising campaigns across major platforms such as Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads. This position requires a professional who combines creative thinking with deep paid media expertise, possessing the ability to design and conceptualize campaigns from start to finish. With responsibility for managing a team of two persons, this role involves close collaboration with design teams to oversee campaign creatives including static posts, reels, and ad banners. The officer also manages multiple social media platforms, driving lead generation, conversions, and brand awareness through strategically planned performance marketing. This role requires continuous monitoring and thorough analysis of campaign performance metrics and KPIs to enable data-driven optimizations that improve return on investment. Preparing detailed performance reports with actionable insights and recommendations is a key function. The officer stays current on the latest trends, platform algorithms, and ad updates to ensure campaign effectiveness. Coordination with internal teams and clients is pivotal to align marketing campaigns with broader business objectives. Candidates should have at least seven years of experience with a proven track record in digital marketing and social media management, specifically with Meta Ads and paid campaigns, along with strong analytical and problem-solving abilities.

• Plan, execute, and continuously optimize paid advertising campaigns across platforms such as Meta (Facebook and Instagram), Google Ads, and LinkedIn Ads to maximize campaign performance.
• Design and conceptualize creative campaign strategies, including developing compelling ad concepts and precise audience targeting to enhance engagement and conversions.
• Oversee the creation and implementation of campaign creatives such as static posts, reels, and ad banners, coordinating with the design team or independently producing content when required.
• Manage and maintain active social media presence across platforms including Instagram, Facebook, LinkedIn, and TikTok, ensuring consistent content planning and execution aligned with campaign objectives.
• Drive key marketing goals such as lead generation, customer acquisition, brand visibility, and conversion rate improvements through focused performance marketing techniques.
• Regularly monitor campaign performance by analyzing key performance indicators and metrics to identify areas for improvement and apply data-driven optimizations for higher ROI.
• Prepare comprehensive and insightful reports on campaign outcomes, delivering actionable recommendations to stakeholders for future campaign enhancements.
• Stay informed about current industry trends, platform-specific algorithm changes, and new advertising tools to keep campaigns innovative and competitive.
• Coordinate closely with internal departments and external clients to ensure marketing strategies and campaigns are fully aligned with organizational goals and expectations.
• Lead and mentor a team of two professionals, providing guidance, support, and performance feedback to foster a productive and collaborative work environment.
• Manage multiple concurrent campaigns efficiently in a fast-paced work setting, prioritizing tasks effectively to meet deadlines and achieve desired outcomes.
• Employ strong analytical and problem-solving skills to troubleshoot campaign challenges, optimize resource allocation, and refine marketing tactics continuously.