Definition and Implementation of a Communication Plan

  • Establish communication plan strategies by working closely with the management.
  • Define objectives for each communication action.
  • Select suitable mediums and content based on the intended messages, ensuring alignment with the image and strategy of the Alliance Française.
  • Set the action schedule in line with critical events in the organization's activities and cultural programming.
  • Conduct documentary monitoring related to different communication actions and industry trends, including pricing trends.

Implementation, Execution, and Monitoring of Communication Actions

  • Develop specifications for communication actions.
  • Create and update materials, content, and communications, ensuring consistency and adherence to the graphic charter.
  • To deploy and maintain the communication strategy and foster connections between partners and the Alliance Française.
  • Organize partnerships, events, conferences, and meetings with partners, vendors, and media, leading the team responsible for their successful execution.
  • Establish indicators to gauge the company's perception internally and among target populations (awareness barometer, satisfaction surveys, studies, etc.) and track their evolution.
  • Design an evaluation system for the impact of each action.
  • Contribute to continuous improvement of the communication plan based on achieved and expected results.

Enhancement of the Alliance Française Image

  • Promote the image of the Alliance Française through various formats (press releases, press kits, advertising campaigns) and suggest compelling messages.
  • Manage the company's e-reputation.
  • Develop each selected communication channel (website, social networks, trade shows) to facilitate the actions of other departments.
  • Showcase the work of teams and project advancements to target audiences through proactive communication (posters, invitations) and post-event activities (appreciation, summaries, information campaigns).
  • Maintain relationships with the press and organize press conferences.
  • Support service providers involved in public relations projects (communication agencies, press relations agencies, media agencies).
  • Participate in cross-functional projects involving other teams to advise all departments of the Alliance Française.

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field
  • 3+ years of experience in marketing and communication, preferably in the cultural or language education sectors
  • Excellent communication skills with a strong command of written and spoken English and Urdu. Ability to communicate in French is a plus
  • Experience in managing and implementing communication strategies both on and offline
  • Experience in content creation and editing for various digital platforms
  • Strong knowledge of various social media platforms and their best practices
  • Ability to organize and oversee events, handle partnerships and other external relationships
  • Self-motivated and able to work independently with a high degree of attention to detail

نوکری کی تفصیلات

نوکری کا ذریعہ:
شعبہِ افعال:
کل عہدے:
1 اشاعت
نوکری کی شفٹ:
پہلا پہر
نوکری کی قسم:
نوکری کا مقام:
Upper Mall, لاہور, پاکستان
جنس:
عورت
کم از کم تعلیم:
بیچلرز
ڈگری کا عنوان:
Marketing, Communications, or related field
کیریئر کی سطح:
تجربہ کار پیشہ ور
کم از کم تجربہ:
2 سال
اس سے پہلے درخواست دیجیۓ:
اپریل ۲۲, ۲۰۲۴
تاریخِ اِشاعت:
مارچ ۲۱, ۲۰۲۴

Alliance Française de Lahore

غیر سرکاری تنظیم / سماجی خدمات · 11-50 ملازمین - لاہور

Alliance Française de Lahore

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