Simplicity Labs (Pvt). Ltd.was founded in 2012 by Dr. Emad Felemban in association with Umm Al-Qura University. The knowledge generated by the Centre’s groundbreaking work on projects in the KSA has been utilized to conduct research and introduce innovative ideas and devices in wide range of wireless technology. This Lab has operated to support its activities focused on research in wireless technology, crowd management, training and education.

Our range of activities include training, practical projects and research. Organizations wishing to become partners or accredited training providers, or to work with the Lab in other ways, are considered according to criteria which emphasize quality assurance and enhancement. The Lab delivers quality procedures in line with the Umm Al-Qura University, to ensure best practice and research in the arena of Wireless Communication. The Lab is currently endorsed by the Umm Al-Qura University and recognized by a number of associations, governing bodies and government organizations.