We are seeking a highly skilled and experienced PPC Manager Expert to join our dynamic marketing team. As a PPC AdWords Expert, you will be responsible for developing, implementing, and optimizing our pay-per-click (PPC) advertising campaigns on platforms such as Google AdWords. You will play a crucial role in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI) for our digital marketing initiatives.

Responsibilities:

  • Develop and execute comprehensive PPC strategies, including keyword research, ad copy creation, and campaign planning.
  • Manage and optimize PPC campaigns across various platforms, such as Google AdWords, Bing Ads, and other search and display networks.
  • Monitor campaign performance, conduct A/B testing, and implement ongoing optimizations to improve click-through rates (CTR), conversion rates, and overall campaign performance.
  • Conduct in-depth keyword research to identify valuable target keywords and incorporate them into campaign strategies.
  • Monitor and analyze campaign data, generate insightful reports, and provide actionable recommendations for campaign improvements.
  • Collaborate with the marketing team to align PPC campaigns with overall marketing objectives and ensure consistent brand messaging.
  • Stay up to date with industry trends, best practices, and emerging PPC advertising technologies.
  • Conduct competitor analysis and market research to identify opportunities for campaign optimization and differentiation.
  • Manage campaign budgets, monitor expenses, and ensure campaigns are delivering within allocated budgets.
  • Work closely with other team members, such as graphic designers and copywriters, to develop compelling ad creatives and landing page experiences.

Qualifications:

  • Bachelor's degree in marketing, advertising, or a related field.
  • Proven experience as a PPC AdWords Expert or in a similar role with 3 to 5 years of experience in US campaigns.
  • In-depth knowledge of Google AdWords and other PPC advertising platforms.
  • Strong understanding of PPC campaign optimization techniques, including bid management, keyword optimization, and ad testing.
  • Proficient in data analysis and reporting, with experience using Google Analytics or similar tools.
  • Excellent analytical skills and attention to detail.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
  • Self-motivated, proactive, and able to prioritize and manage multiple tasks and deadlines.
  • Google AdWords certification is a plus.
  • Must have experience in international packaging company specifically in USA.

نوکری کی تفصیلات

صنعت:
شعبہِ افعال:
کل عہدے:
1 اشاعت
نوکری کی شفٹ:
تیسرا پہر (رات)
نوکری کی قسم:
نوکری کا مقام:
جنس:
کوئی ترجیح نہیں
عمر:
24 - 40 سال
کم از کم تعلیم:
بیچلرز
ڈگری کا عنوان:
Marketing, advertising or related field
کیریئر کی سطح:
تجربہ کار پیشہ ور
تجربہ:
5 سال - 7 سال
اس سے پہلے درخواست دیجیۓ:
اگست ۳۱, ۲۰۲۳
تاریخِ اِشاعت:
جولائی ۳۱, ۲۰۲۳

Work Environment

Supervisor’s gender:
Either
Percentage of female coworkers:
30-39%

Fathom International

خدمات · 51-100 ملازمین - لاہور

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