Mission
Within 12-months, grow the Cloudways website & blog traffic 2X while growing awareness and perception for Cloudways as a thought leader in web hosting and as a partner for agencies and SMBs. Beat competitors like Kinsta, WPEngine, Siteground in search. Make Cloudways the leader in managed hosting space for developers, agencies, and all end-users. Lead content marketing team to deliver 3X signups & conversions from organic, and create quality content which strengthens Cloudways brand identity.
Role Overview
The Content Marketing Manager defines and executes the strategy for content marketing initiatives across multiple platforms and formats, to drive thought leadership, traffic and sign ups. The role is both critical to establishing Cloudways as a brand, and delivering quality traffic that converts to users.
Performance Accountabilities
Traffic & Sign Ups:
Own and execute content strategy and plan to 2X traffic, signups and conversions from the blog within 12-months
Outrank competitors on Key Landing Pages in next 6 months with 2X Traffic Improvement from Organic
Own content for product launches to maximize and drive key performance outcomes
Own content team quality & efficiency KPIs
Generate 2500 MQLs with 50 B+ Customer Case Studies in next 12-months
Education & Experience/Skills:
Founded in 2008, Gaditek is a new age technology company that believes in employee-centricity. Over the past decade, we have grown from a team of 3 people and 1 product to over 550 employees, 15 internationally recognized brands in 7 different industries including Managed Cloud Services, Cyber Security, VbaaS, Athleisure, Lifestyle, Media & Publications, and Financial Services. At Gaditek, our employees choose to question and are expected to question everything around them, and then find ways to do things differently. The result? Amazing people, great teams, awesome business units, and people-centric culture that always end up going to new and unknown places.