Expert to manage all search engine optimization and marketing activities.
Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing Enhancing performance marketing, conversion, and online customer acquisition Utilization of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Utilizing bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) A/B and multivariate experiments.
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