Responsible for creating email marketing campaigns to promote a product or service. Determines target audience,devises campaign, and launches email campaign to create buzz or generate leads for the business.Primary responsibilities:
Create email marketing campaigns to promote products or services.
Ensure marketing message is conveyed clearly and delivered properly to prospects.
Ensure messages are sent in proper form and template.
Proofread emails for clarity, grammar, and spelling.
Develop a personalization strategy.
Include specific graphics, incentives, and detailed descriptions.
Review messages for brevity.
Send messages to those who have opted in for messages.
Ensure messages are mobile-friendly.
Good Writing Skills
Create database of emails for lead generation.
Follow up on interested respondents.
Purge non-deliverable email addresses and opt-outs.
Include persuasive 'call-to-actions' in advertisements and promotions.
Place orders for products.
Design and write press releases.
Track and analyse direct and interactive marketing campaigns.
Use statistical analysis and reports to create campaigns.
Coordinate and monitor the maintenance, integrity, and security of several databases.
Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
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