Social Media Marketing Specialist

We are seeking a creative and analytical Social Media Marketing Specialist to manage and grow our social media presence. The ideal candidate will be responsible for developing and executing social media strategies that align with our marketing goals, creating engaging content, and analyzing performance metrics to optimize our online engagement.Key Responsibilities:Develop and implement comprehensive social media strategies to increase brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.Create, curate, and manage high-quality content, including text, images, and videos, tailored to each platform's audience.Monitor, respond to, and engage with followers, fostering a sense of community and addressing inquiries or comments in a timely manner.Analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Buffer to assess the effectiveness of campaigns and inform future strategies.Stay up to date with the latest social media trends, tools, and best practices to ensure our strategies remain current and effective.Collaborate with cross-functional teams, including marketing, design, and content, to ensure brand consistency and cohesive messaging.Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.Prepare regular reports on social media performance, providing insights and recommendations for improvement.QualificationRequirements:Bachelor’s degree in marketing or a related field.Proven .Strong understanding of social media KPIs and analytics tools.Excellent written and verbal communication skills.Creative mindset with the ability to develop engaging content.Familiarity with graphic design tools such as Adobe Creative Suite or Canva is a plus.Ability to multitask and manage multiple projects in a fast-paced environment.Preferred Skills:.Knowledge of SEO and content marketing principles.Understanding of audience segmentation and targeting strategies.Ability to analyze data and translate insights into actionable strategies.