Digital Marketing Specialist

Job Summary
We are seeking a skilled Digital Marketing Specialist to lead and execute targeted campaigns within the finance and accounts outsourcing sector. The ideal candidate will be responsible for driving business growth by generating high-quality leads through strategic digital marketing initiatives. This role requires expertise in managing online advertising campaigns across major platforms such as Google, Meta, and LinkedIn, with a strong focus on optimizing performance and budget. The successful candidate will also build and maintain strong client relationships through effective communication and engagement.

Key Responsibilities
- Develop and implement targeted digital marketing campaigns aimed at generating qualified leads specifically for the finance and accounts outsourcing industry.
- Identify new business opportunities and contribute to overall growth by leveraging innovative digital marketing strategies.
- Manage and optimize online advertising efforts on platforms including Google Ads, Meta Ads, and LinkedIn Ads. This includes overseeing budget allocation, bid management, and continuous performance evaluation.
- Foster and maintain strong relationships with potential clients through proactive communication and engagement, ensuring alignment with their needs and expectations.
- Monitor campaign metrics closely, analyze performance data, and provide actionable insights to enhance campaign effectiveness and ROI.
- Utilize advanced analytical skills to interpret complex data sets, enabling data-driven decision-making and strategic adjustments to campaigns.
- Demonstrate excellent communication and negotiation abilities to effectively collaborate with internal teams and external stakeholders.

Required Qualifications
- Proven experience managing digital marketing campaigns within the finance or accounts outsourcing sectors is highly desirable.
- Expertise in running and optimizing paid advertising campaigns on Google, Meta (Facebook/Instagram), and LinkedIn platforms.
- Strong analytical skills with the ability to interpret campaign data and translate findings into strategic improvements.
- Excellent verbal and written communication skills, with a talent for building rapport and negotiating with clients and partners.
- Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines.
- Proficiency in digital marketing tools and platforms related to campaign management, budget tracking, and performance reporting.

Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional certifications in digital marketing, Google Ads, Meta Blueprint, or LinkedIn Marketing Solutions will be considered favorably. Experience working in B2B marketing environments or within financial services will also be an advantage.

We offer a dynamic work environment where your expertise will directly impact business growth and client acquisition. This role provides opportunities for professional development and the chance to work with a forward-thinking team focused on innovation in digital marketing.

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This position is ideal for a results-driven digital marketing professional eager to apply their skills in a specialized sector and contribute to the success of a growing organization. If you are passionate about leveraging digital channels to generate leads and foster business relationships, we encourage you to apply.