Senior Amazon PPC Manager

Job Summary
We are seeking an experienced Amazon PPC Specialist to develop and execute robust pay-per-click advertising strategies across multiple brands. The ideal candidate will be responsible for driving sales growth, improving return on ad spend (ROAS), and maximizing overall profitability through data-driven campaign management. This role demands a strategic thinker with strong analytical skills, deep expertise in Amazon Advertising platforms, and the ability to collaborate effectively across teams to align PPC efforts with broader business objectives.

Key Responsibilities
Develop, implement, and manage comprehensive Amazon PPC strategies aimed at increasing sales and enhancing profitability. You will oversee all facets of Amazon PPC campaigns, including keyword research, bid management, ad creation, and ongoing performance analysis. A critical part of your role will be to regularly analyze campaign data to uncover trends, insights, and opportunities for optimization, ensuring improved visibility, higher conversion rates, and cost efficiency.

You will take full ownership of advertising budgets, ensuring expenditures align with business goals while maximizing return on investment. Conducting competitive research is essential to understand market trends, customer behavior, and competitor tactics, which will inform the development of innovative PPC strategies and the refinement of existing campaigns.

Generating detailed performance reports with actionable insights and recommendations for stakeholders is a key responsibility. Collaboration with marketing, sales, and product teams is vital to ensure PPC strategies support overall business goals and brand positioning. Staying current with the latest updates to Amazon’s advertising platform, policies, and industry best practices will be necessary to maintain a competitive edge.

Additionally, you will identify new growth opportunities, including exploring new ad formats, markets, and channels to expand brand visibility and revenue streams.

Required Qualifications
Candidates must demonstrate strong analytical skills, capable of interpreting complex data sets, identifying meaningful trends, and making informed, data-driven decisions. Expertise in Amazon Advertising tools such as Amazon Seller Central, Helium 10, Sale Insights, and Data Dive is essential.

A thorough understanding of keyword research, bid optimization, and audience targeting strategies is required. The role demands a highly organized, detail-oriented individual who can manage multiple projects simultaneously without compromising quality.

Excellent communication skills are necessary to present complex data and insights clearly to various stakeholders. The ideal candidate will be a proactive self-starter with a strong sense of ownership and accountability. Advanced proficiency in Excel or Google Sheets for data analysis and reporting is also required.

Preferred Qualifications and Benefits
Experience with programmatic advertising, including Amazon DSP and display ad campaigns, is highly preferred. Familiarity with other e-commerce platforms such as Walmart and eBay is a plus, enhancing cross-channel advertising capabilities.

Strong project management skills and the ability to collaborate effectively across teams are important. Candidates should also possess creative problem-solving abilities and a results-oriented mindset, adaptable to evolving market conditions.

This role offers the opportunity to work in a dynamic environment where innovation and strategic thinking are valued, contributing directly to the growth and success of multiple brands through targeted Amazon PPC campaigns.