Job Summary
We are seeking a dynamic and results-oriented Sales and Marketing Specialist to join our team. This role requires a proactive individual who can identify new business opportunities, nurture client relationships, and drive sales growth. The ideal candidate will have a strong foundation in marketing principles, digital tools, and sales strategies, coupled with excellent communication and negotiation skills. This position offers the opportunity to work closely with cross-functional teams to develop impactful marketing campaigns and manage the company’s online presence.
Key Responsibilities
The primary responsibility of this role is to identify and pursue new sales opportunities through various channels including cold calling, networking, and social media outreach. Building and maintaining strong relationships with existing clients is essential to foster loyalty and encourage repeat business. The candidate will conduct product presentations and demonstrations, negotiate terms, and close deals effectively to meet or exceed monthly and quarterly sales targets.
In addition to sales duties, the role involves preparing regular sales reports and forecasts to track performance and inform strategic decisions. The candidate will also develop and execute marketing campaigns across multiple platforms such as digital advertising, email marketing, social media, and live events. Conducting market research to stay abreast of industry trends and customer needs is critical to tailoring marketing efforts.
Collaboration with design and content teams is required to create compelling promotional materials that align with campaign goals. The candidate will manage the company’s online presence, including the website and social media channels, ensuring consistent branding and engagement. Monitoring campaign performance and providing detailed analytics and insights will help optimize marketing strategies and maximize ROI.
Required Qualifications
Candidates must possess a strong understanding of marketing principles and be proficient with digital marketing tools including SEO, Google Ads, and various social media platforms. Exceptional communication, negotiation, and interpersonal skills are essential to effectively engage with clients and internal teams.
A self-motivated, results-driven mindset is necessary to thrive in this role. Experience with CRM software such as Salesforce or HubSpot is required to manage customer relationships and sales pipelines efficiently. Familiarity with content creation and graphic design tools like Canva or Adobe Creative Suite is important for collaborating on marketing collateral.
Additionally, experience in event planning or managing trade shows will be valuable for coordinating promotional activities and enhancing brand visibility.
Preferred Qualifications and Benefits
While not mandatory, candidates with a background in both sales and marketing, coupled with hands-on experience in digital campaign management, will be highly regarded. The role offers the chance to work in a collaborative environment that encourages innovation and professional growth.
Competitive compensation and opportunities for career advancement are available for the right candidate who demonstrates a commitment to achieving sales targets and contributing to the company’s marketing success.
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This position is ideal for a motivated professional eager to leverage their sales acumen and marketing expertise to drive business growth and strengthen brand presence. If you are passionate about connecting with clients and crafting impactful marketing strategies, we encourage you to apply.