Performance Marketing expert

Invelo Agency

جون ۰۵, ۲۰۲۵ شائع ہوئی 32 نے دیکھا Report Job

PKR. 150,000 - 150,000/Month

Job Summary
We are seeking a results-driven Digital Advertising Specialist with expertise in managing and optimizing paid campaigns across multiple platforms, including Meta (Facebook and Instagram), Google Ads, TikTok, and LinkedIn. The ideal candidate will be responsible for developing high-performing campaigns, conducting thorough market research, analyzing performance data, and collaborating closely with creative teams to deliver compelling ad content. This role requires a strategic thinker with strong analytical skills and a deep understanding of PPC, audience segmentation, and conversion rate optimization to maximize campaign ROI.

Key Responsibilities
Develop and execute targeted advertising campaigns on Meta (Facebook and Instagram) and Google Ads platforms, ensuring high performance and alignment with business goals. Expand campaign efforts to include TikTok and LinkedIn ads, leveraging the unique opportunities these platforms offer. Conduct comprehensive market and keyword research to identify growth opportunities and refine targeting strategies for optimal reach and engagement. Analyze campaign performance data regularly, extracting actionable insights to enhance ROI and overall effectiveness. Manage campaign budgets prudently, allocating resources to maximize impact without overspending. Perform Conversion Rate Optimization (CRO) analysis to improve user experience and increase conversion rates across campaigns. Stay informed on the latest trends, tools, and best practices in digital advertising to maintain a competitive edge. Collaborate closely with creative and content teams to develop persuasive ad copy and engaging visuals that resonate with target audiences. Prepare and present clear, data-driven reports on campaign outcomes, highlighting successes and areas for improvement.

Required Qualifications
A deep understanding of pay-per-click (PPC) advertising, audience segmentation, and conversion optimization techniques is essential. Proficiency with digital marketing tools such as Google Analytics, Meta Business Suite, and various ad tracking platforms is required to monitor and analyze campaign performance effectively. Strong analytical skills are necessary to interpret complex data sets, identify trends, and make informed recommendations. Excellent communication skills are critical for collaborating with cross-functional teams and presenting insights to stakeholders. Proven project management abilities to handle multiple campaigns simultaneously and meet deadlines. Experience with remarketing strategies, A/B testing, and executing multi-channel advertising campaigns is highly valued. Holding certifications in Google Ads and Meta advertising platforms is considered a strong advantage.

Preferred Qualifications and Benefits
While not mandatory, certifications in Google Ads and Meta Business Suite enhance candidacy and demonstrate a commitment to professional development. Candidates who bring experience with emerging platforms like TikTok and LinkedIn will be well-positioned to contribute to the company’s expanding digital footprint. This role offers the opportunity to work in a dynamic environment where innovation and data-driven decision-making are prioritized. You will collaborate with a creative team dedicated to delivering impactful advertising solutions, with access to ongoing training and industry insights to support your growth.

If you are passionate about digital marketing and eager to drive measurable results through strategic campaign management, we encourage you to apply and join our team.