Associate Product Manager

Job Summary

We are seeking a dynamic and experienced Product Manager to oversee the entire product lifecycle, from strategic planning through to execution. This role requires a strong market orientation, excellent cross-functional collaboration skills, and the ability to drive product development aligned with customer needs and business goals. The successful candidate will be responsible for defining market requirements, guiding product positioning, and leading go-to-market strategies to maximize growth and customer satisfaction.

Key Responsibilities

- Manage the full product line lifecycle, balancing strategic planning with hands-on tactical activities to ensure successful product delivery and market fit.
- Conduct comprehensive market research, including direct engagement with customers and non-customers, to specify detailed market requirements for both current and future products.
- Lead cross-functional teams such as Development/Engineering and Marketing Communications to develop solutions that meet market demands, product contracts, and positioning strategies.
- Collaborate with all departments to develop and implement cohesive company-wide go-to-market plans that align with overall business objectives.
- Evaluate potential partner relationships to enhance product offerings and expand market reach.
- Perform competitive analysis by benchmarking the company’s products against competitors, utilizing tools such as customer surveys and market data to inform strategic decisions.
- Develop a deep understanding of the customer experience, identify product gaps, and generate innovative ideas to increase market share, improve customer satisfaction, and drive business growth.
- Formulate effective product pricing and positioning strategies that reflect market dynamics and company goals.
- Translate overarching product strategies into detailed requirements and prototypes to guide development and ensure alignment with market needs.
- Ensure compliance with company policies, standards, and procedures throughout all aspects of job performance.

Required Qualifications

- Proven experience managing product lifecycles from concept through launch and beyond.
- Strong analytical skills with the ability to conduct market research and competitive analysis.
- Demonstrated ability to collaborate effectively with cross-functional teams including engineering, marketing, and sales.
- Excellent communication skills, capable of translating complex product strategies into actionable plans.
- Experience in developing go-to-market strategies and managing product positioning and pricing.
- Customer-focused mindset with a track record of identifying market needs and driving product innovation.
- Ability to manage multiple priorities and projects in a fast-paced environment.
- Commitment to adhering to company policies and maintaining high standards of professional conduct.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with prior experience in similar industries or with a background in technical product management will be highly valued. The role offers the opportunity to work in a collaborative environment where innovation and strategic thinking are encouraged to drive business success.

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This position is ideal for a proactive product leader who thrives in a dynamic setting and is passionate about delivering products that resonate with customers and outperform competitors. If you are ready to take ownership of a product line and contribute to a company’s growth trajectory, we encourage you to apply.