Territory Sales Manager - Trade

Job Summary

METRO Pakistan, a prominent wholesale cash & carry operator and part of the global METRO GROUP, is seeking a motivated and results-driven professional to lead customer acquisition and drive sales growth. Established in Pakistan in 2007 and expanded through a strategic merger in 2012, METRO Pakistan now operates 10 wholesale centers in key cities including Lahore, Karachi, Islamabad, and Faisalabad. The company prides itself on delivering exceptional value to both customers and suppliers by leveraging its extensive market presence and expertise in self-service wholesale.

This role offers an exciting opportunity to contribute to METRO’s continued success by expanding the customer base, increasing sales turnover, and enhancing customer relationships through strategic and proactive engagement.

Key Responsibilities

- Drive the acquisition of new buying customers by activating potential clients and expanding the overall customer portfolio.
- Consistently achieve assigned sales targets while ensuring profitability through effective margin management.
- Build and maintain a profitable customer portfolio by onboarding new customers and increasing the average sales turnover per customer.
- Promote incremental sales by encouraging customers to purchase additional products across various departments, with a focus on high-margin dry food segments such as D&T and S&C.
- Represent METRO professionally by demonstrating comprehensive business knowledge, applying METRO’s proven selling techniques, and delivering outstanding customer service.
- Stay informed about market trends and competitor activities to enable METRO to adapt strategies and maintain a competitive edge.
- Prepare thoroughly for customer visits by reviewing and analyzing customer files, including sales trends, buying patterns, gap analysis, and setting clear objectives.
- Conduct follow-up activities post-visit to ensure customer satisfaction and maintain updated customer information.
- Perform feasibility studies to develop tailored business solutions that meet customer needs.
- Plan weekly activities based on portfolio priorities, managing communications effectively through phone, email, and fax.
- Organize and monitor follow-ups on commitments made during customer interactions to ensure accountability and progress.
- Collaborate closely with Department Managers through store tours and information sharing to align sales efforts and customer engagement.
- Schedule customer activities strategically and evaluate market share development on a per-customer basis.
- Analyze customer situations regularly and monitor adherence to budget constraints.
- Track and report key performance indicators (KPIs) such as turnover, margin, and purchase frequency within the customer portfolio.
- Participate in specialized training sessions to develop additional skills and competencies relevant to the role and personal growth.

Required Qualifications

- Bachelor’s degree or Intermediate qualification with 6 to 8 years of relevant experience in sales, customer relationship management, or a related field.
- Proven track record in managing customer portfolios and achieving sales targets.
- Strong communication and interpersonal skills with the ability to build lasting customer relationships.
- Analytical mindset with the ability to interpret sales data and market trends.
- Proactive approach to problem-solving and business development.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience in wholesale or retail sectors, particularly in food and FMCG categories, will find this role aligned with their expertise. METRO Pakistan offers a platform for professional growth within a well-established international company known for its strong market presence and commitment to employee development.

Candidates eager to join a dynamic team and contribute to METRO’s growth trajectory are encouraged to apply. This role promises exposure to a challenging yet rewarding environment where your skills in sales and customer management will be highly valued.