Job Summary
We are looking for a talented Media Buyer with 2 to 3 years of hands-on experience managing high-ROI paid advertising campaigns on Meta (Facebook/Instagram), YouTube, and TikTok. The ideal candidate will be highly performance-driven, capable of independently developing and executing ad strategies, optimizing campaigns, and driving measurable results. This is a full-time remote position offering a competitive monthly salary ranging from Rs45,000 to Rs100,000.
Key Responsibilities
The Media Buyer will be responsible for planning, launching, and optimizing paid advertising campaigns across Meta, YouTube, and TikTok platforms. You will conduct A/B testing to evaluate different ad creatives and strategies, ensuring continuous improvement in campaign performance. Efficient budget allocation is critical, as you will manage spending across multiple campaigns to maximize return on investment.
Tracking and analyzing key performance metrics will be a daily task, enabling you to make data-driven decisions that enhance campaign outcomes. You will also prepare comprehensive reports detailing campaign results and provide actionable insights to stakeholders to inform future strategies.
Collaboration is essential in this role. You will work closely with creative and marketing teams to ensure that all campaign content aligns with broader marketing objectives and brand guidelines.
Required Qualifications
Candidates must have 2 to 3 years of proven experience running paid advertising campaigns on Meta, YouTube, and TikTok platforms. A strong understanding of media buying funnels, audience segmentation, and retargeting techniques is essential.
You should be able to demonstrate past success with paid campaigns, supported by case studies, screenshots, or other evidence of results. The ability to manage multiple campaigns simultaneously while meeting deadlines is crucial.
Excellent communication skills are required to effectively report on campaign progress and share insights with internal teams and stakeholders.
Preferred Qualifications and Benefits
While not explicitly stated, candidates with additional skills in advanced analytics tools or experience with other digital advertising platforms will be valued. This role offers the flexibility of remote work, allowing you to contribute from anywhere while being part of a dynamic team focused on digital marketing excellence.
The competitive salary package reflects the importance of this role in driving business growth through targeted advertising efforts.
If you are a results-oriented media buyer eager to take ownership of impactful campaigns and thrive in a remote work environment, we encourage you to apply. This position provides an excellent opportunity to leverage your expertise across leading social media platforms and contribute meaningfully to our marketing success.