Job Summary
We are seeking a highly motivated and creative Social Media Marketing Specialist with a strong focus on organic growth strategies to join our dynamic marketing team. The ideal candidate will possess a genuine passion for social media, coupled with proven expertise in developing and executing engaging content that resonates with target audiences. In this role, you will be responsible for managing multiple social media accounts, enhancing brand visibility, and driving meaningful engagement across various platforms. Your efforts will play a crucial role in strengthening our brand presence and fostering a loyal online community.
Key Responsibilities
Develop and implement organic social media strategies that align with client objectives to boost engagement, follower growth, and brand awareness. You will create compelling, high-quality content—including images, videos, posts, and stories—tailored specifically for platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, and Pinterest.
Engagement is key, so you will actively interact with followers by responding to comments, messages, and mentions. Building strong relationships with followers and influencers will be essential to cultivating a dedicated community around the brand.
You will oversee the daily management of social media channels, including scheduling posts, monitoring performance metrics, and maintaining organized content calendars. Employ organic growth techniques such as hashtag research, keyword optimization, influencer outreach, and leveraging user-generated content to increase followers, interactions, and overall brand reach.
Monitoring industry trends, conversations, and competitor activities through social listening will keep you informed and enable timely adjustments to strategies. You will also plan and execute organic campaigns like giveaways, contests, and promotions designed to increase engagement and follower count.
Using social media analytics tools, you will track key performance indicators such as engagement rates, follower growth, and click-through rates. Your insights will help optimize ongoing strategies. Maintaining a consistent brand voice and messaging across all platforms is critical to ensuring alignment with company values and audience expectations.
Collaboration with content creators, designers, and marketing teams will be vital to ensure social media efforts complement broader marketing goals and campaigns.
Required Qualifications
- Minimum of 2 years’ proven experience managing social media accounts with a focus on organic growth and engagement.
- Deep understanding of major social media platforms including Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest, along with their best practices.
- Proficiency in creating engaging, visually appealing content, including graphic design, photography, and video production.
- Excellent written and verbal communication skills, with the ability to craft creative copy and engage online communities effectively.
- Familiarity with social media analytics tools such as Google Analytics, Hootsuite, or Sprout Social to monitor performance and refine strategies.
- A creative mindset capable of generating innovative ideas that resonate with audiences and differentiate the brand.
- Strong attention to detail to ensure content accuracy and consistency across all platforms.
- Exceptional organizational and time management skills to juggle multiple accounts, projects, and deadlines efficiently.
- Experience working with international clients is required.
- Proficiency in English is essential.
Preferred Qualifications and Benefits
- Competitive monthly salary ranging from Rs90,000 to Rs130,000.
- Paid leaves including sick, casual, and annual leave.
- Provident Fund benefits.
- Full-time position based on-site, with a remote work option available for female candidates.
- Night shift schedule.
This position offers an exciting opportunity to contribute to impactful social media marketing initiatives within a collaborative environment that values creativity and professional growth. If you have at least two years of relevant experience and a passion for organic social media marketing, we encourage you to apply.