Job Summary
Our client, a globally recognized leader in workplace behavior change since 1992, is seeking a Senior Content Strategist to join their Karachi-based team. This role demands 3 to 5 years of practical experience in content management, strategy, and marketing. The successful candidate will be responsible for managing end-to-end content workflows and developing comprehensive strategies across multiple channels, including blogs, social media, cold outreach campaigns, and whitepapers. A strategic mindset, excellent organizational skills, and a thorough understanding of content marketing are critical to delivering impactful results that align with the company’s business objectives.
Key Responsibilities
The Senior Content Strategist will develop, manage, and optimize content workflows to ensure timely delivery while maintaining high-quality standards. They will create and implement tailored content strategies for various platforms and target audiences, ensuring relevance and engagement. Managing the blog editorial calendar is a key duty, encompassing topic ideation, keyword strategy, content creation, and final publishing.
Collaboration is essential in this role. The strategist will work closely with SEO and marketing teams to integrate keyword research and SEO best practices into all content. They will also design and execute content marketing campaigns focused on lead generation and enhancing brand positioning.
Monitoring and analyzing content performance using analytics tools is another important responsibility. The strategist will provide insights and recommendations for continuous improvement based on data. Cross-functional teamwork with design, social media, and sales teams is required to maintain consistent brand messaging and ensure effective campaign execution.
Staying updated on industry trends, innovations in content marketing, and advancements in AI content automation will be vital to maintaining a competitive edge.
Required Qualifications
Candidates must have 3 to 5 years of professional experience managing content workflows and editorial calendars. Proven expertise in overseeing content production from ideation through publication across diverse content types—including blogs, landing pages, social media, cold outreach campaigns, and whitepapers—is essential.
Strong skills in content marketing strategy development and execution are required to drive lead generation and boost brand awareness. Candidates should possess in-depth knowledge of content promotion tactics and the ability to measure content marketing ROI effectively.
Experience with AI content automation tools is necessary to streamline production while preserving quality and brand voice consistency. The ability to balance automated content generation with human oversight is critical to ensure relevance and alignment with brand standards.
Preferred Qualifications and Benefits
This is an onsite position based in Karachi, with a work schedule from Monday to Friday, 9 AM to 6 PM. The monthly salary offered is Rs200,000. Additional benefits include annual performance-based increments and bonuses, health insurance, life insurance, and other perks.
This full-time opportunity provides a dynamic environment where expertise in content strategy and marketing can significantly influence business growth. The role involves collaboration across multiple teams and requires staying current with the latest industry practices and technologies. Candidates passionate about leveraging content to drive engagement and lead generation are strongly encouraged to apply.