As a Mobile App Engagement Specialist, you will play a crucial role in enhancing user engagement, retention, and overall customer satisfaction through targeted strategies executed within the Customer.io platform. You will leverage your expertise in mobile app market trends, segmentation, and analytics to drive impactful engagement initiatives. The ideal candidate will possess a blend of technical proficiency, creative thinking, and analytical skills to optimize our customer communication channels effectively.
Key Responsibilities:
Segmentation Strategy:
Campaign Management:
Customer Journey Optimization:
Analytics and Performance Tracking:
A/B Testing and Optimization:
Cross-functional Collaboration:
Requirements:
Additional Skills (Preferred):