Senior Marketing Specialist (Digital Health Focus)

MarkiTech is a dynamic digital health solutions provider dedicated to revolutionizing healthcare through innovative technologies. Our mission is to improve patient outcomes and streamline healthcare processes through advanced digital solutions. We are seeking a talented and experienced Senior Marketing Specialist to lead our junior marketing team and spearhead our business development efforts in the digital health space.

Position Overview:

As a Senior Marketing Specialist, you will be responsible for leading our junior marketing team and driving business development activities in the digital health sector. Your primary focus will be on generating leads, nurturing client relationships, and increasing brand awareness within the US-based clinic market. You will utilize your expertise in marketing strategies, digital tools, and healthcare industry knowledge to effectively promote our products and services.

Responsibilities:

Lead and mentor junior marketing team members, providing guidance and support in executing marketing campaigns and strategies.
Develop and implement comprehensive business development plans targeting US-based clinics, including lead generation, outreach, and follow-up activities.
Utilize various channels such as calls, emails, Mailchimp, Zoho, and social media to engage with potential clients and maintain ongoing communication.
Conduct market research to identify trends, opportunities, and potential partnerships within the digital health space.
Collaborate with cross-functional teams to create compelling marketing materials, including webinars, podcasts, digital content, and social media ads.
Monitor and analyze marketing metrics to assess campaign effectiveness and optimize strategies for maximum impact.
Serve as the primary point of contact for client meetings, discovery sessions, and presentations, leveraging your expertise in the digital health industry.
Stay updated on industry developments, competitor activities, and emerging technologies to inform marketing strategies and maintain a competitive edge.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
5+ years of experience in marketing, with a focus on business development, preferably in the digital health sector.
Proven track record of success in lead generation, client acquisition, and relationship management, particularly within the US-based clinic market.
Proficiency in digital marketing tools and platforms, including SEO, backlinks, Mailchimp, Zoho, and social media advertising.
Strong understanding of marketing principles and techniques, with the ability to develop and execute effective marketing strategies.
Excellent communication and interpersonal skills, with the ability to effectively engage with clients, stakeholders, and team members.
Strategic thinker with a proactive approach to problem-solving and decision-making.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Passion for healthcare innovation and a commitment to driving positive change in the industry.

Join our dynamic team and play a key role in shaping the future of digital health! If you meet the above requirements and are ready to take on this exciting challenge, we encourage you to apply.