Role Essentials and Responsibilities:

  • Formulate, execute, and oversee our SEO strategies for Canadian projects, ensuring alignment with market-specific requirements.
  • Drive organic search optimization to achieve top performance and maximize ROI.
  • Undertake comprehensive keyword research tailored to the Canadian market.
  • Maintain and report on essential SEO metrics, providing insights into performance and opportunities.
  • Analyze various performance indicators, such as redirects, click-through rates, and bounce rates, compiling and presenting detailed reports.
  • Develop accurate buyer personas for our Canadian audience to refine targeting and content strategies.
  • Promptly address and resolve SEO issues or gaps, enhancing our online presence.
  • Recommend and implement process improvements for greater efficiency and effectiveness.
  • Work closely with our web development and marketing teams to ensure SEO strategies are integrated across all platforms.
  • Stay updated on the latest trends and best practices in SEO and digital marketing, particularly within the Canadian context.
  • Seamlessly integrate SEO efforts with content, design, social media, and pay-per-click (PPC) marketing strategies.

Requirements:

  • A proven track record as an SEO Manager, SEM Manager, or similar leadership role, with a focus on Canadian or similar markets.
  • Comprehensive understanding of modern SEO practices, with a particular focus on Canadian digital landscape nuances.
  • Proficiency in HTML/CSS.
  • Strong skills in SEO analytics and reporting.
  • Expertise in using key SEO and web analytics tools (e.g., Conductor, Screaming Frog, MOZ, Google Analytics, WebTrends).
  • Exceptional communication skills in English, capable of effectively coordinating with Canadian teams and stakeholders.
  • Demonstrated organizational and leadership abilities.
  • Analytical mindset with a strong numerical aptitude.
  • Bachelor's degree in Marketing, Business, or related field preferred.

Desired Skills:

  • In-depth knowledge of SEMrush.
  • Ability in SEO Copywriting, especially tailored to Canadian audiences.
  • Experience with E-commerce SEO, particularly for Canadian projects.
  • Mastery in Keyword Research with a focus on the Canadian market.
  • Solid understanding of SEM, SEO Audits, Search Engine Submission, Search Engine Technology, and Search Engine Ranking.

This position is perfect for someone looking to impact the digital marketing strategy of a dynamic tech company, with a specific focus on Canadian projects. Strong English communication skills are essential for coordinating with our Canadian team, offering a unique opportunity to contribute to international projects right from our Lahore office.

نوکری کی تفصیلات

کل عہدے:
1 اشاعت
نوکری کی شفٹ:
پہلا پہر
نوکری کی قسم:
نوکری کا مقام:
جنس:
کوئی ترجیح نہیں
کم از کم تعلیم:
بیچلرز
کیریئر کی سطح:
تجربہ کار پیشہ ور
تجربہ:
4 سال - 5 سال
اس سے پہلے درخواست دیجیۓ:
اپریل ۲۲, ۲۰۲۴
تاریخِ اِشاعت:
مارچ ۲۱, ۲۰۲۴

Mashkraft

انفارمیشن ٹیکنالوجی · 1-10 ملازمین - لاہور

Mashkraft is a technology offering firm specializing in mobility solutions, web apps and eCommerce products.

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