We are looking for an experienced Digital Marketing Manager to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of healthcare products on digital channels becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. You should know the current market trends in the digital marketing space, what is working and what is not working.
You will lead a small team which includes content writers, SEO & PPC specialist. You will need to be a hands on manager who does work himself/herself and also can allocate work to team members and make sure the team members complete the task assigned in a timely fashion.
Responsibilities:
Skills:
Task:
Experience with the following Marketing tools:
1. Title Generator
2. PickFu
3. Facebook Ads
4. Bing Ads
5. Google Adwords
Questions for Interview:
If you are given a list of 10,000 doctor office address. How will you market to the patients that are coming into those doctor offices?
What social media platforms will you use to market to doctors?
What social media platforms will you use if you have to marketing a diabetic meter to check blood glucose levels? Who will be your target audience?
Have you worked with any affiliate marketing companies? If so, which one?
Pharmaceutical company