Mediflex (SMC-PVT) Ltd is a fast growing surgical instruments manufacturing company based in Sialkot Pakistan. We are looking for an SEO/SEM specialist to manage all search engine optimization and marketing activities.
Responsibilities
1. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
2. Track, report, and analyze website analytics, PPC (Google Adwords) & E-Commerce websites (Alibaba) initiatives and campaigns.
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4. Optimize copy and landing pages for search engine marketing.
5. Perform ongoing keyword discovery, expansion and optimization.
6. Research and implement search engine optimization recommendations.
7. Research and analyze competitor advertising links.
8. Develop and implement link building strategy.
9. Work with the developer to ensure SEO best practices are properly implemented on newly developed code.
10. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Qualifications:
1. Proven SEO experience of at least 3 years with a reputable organization.
2. Proven SEM experience managing PPC (Google Adwords) campaign.
3. Solid understanding of performance marketing, conversion, and online customer acquisition.
4. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
5. Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
6. Working knowledge of HTML, CSS, and JavaScript development and constraints
7. Up-to-date with the latest trends and best practices in SEO and SEM.
Mediflex specializes in manufacturing high quality surgical instruments customized to specific needs of our customers. We aim to supply our customers instruments manufactured to highest specifications and optimum quality standards. As an experienced developer of successful product ideas, Mediflex can draw on a wealth of know-how gathered over many years to provide you with a first-class consulting and support service. Mediflex employs the latest CAD technology during manufacturing, enabling us to import your design data directly to our CNC machine tool centers. We employ a team of specially trained personnel to perform quality control of all instruments to the highest standards ensuring quality instruments each and every time. All our business operations comply to ISO 9001:2008, ISO 13485:2012 and medical devices directive 93/42/EEC and are duly audited by world’s leading auditor SGS.