• Develop roadmap for customer facing digital products and services
• Lead design and development of digital products in line with roadmap
• Establish digital channels including but not limited to asset and liability apps, b2b portals, website, IVR, USSD, Cards, and sms based products and services
• Collaborate cross functionally including with the Digital Banking Committee to ensure end to end value chain coherence
• Work cross functionally towards highly personalized and contextualized customer experiences
• Ensure seamless customer journeys
• Developing high quality UI/UX, testing including customer testing protocols
• Take developed products to market for pilots and then scale
• Establish criteria for product scale, vs pivot vs shut down decisions
• Work with internal and external stakeholder professionally and collaboratively
• Achieve set targets on MAU, DAUs, # of transactions, other engagement metrics including customer pain point proactive reductions
Mobilink Bank is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.