Essential responsibilities include but are not limited to the following:With guidance from the CEO and the Director of Operations, the main focus of this position is to generate quality leads. Leading and implementing strategy, branding and messaging, web and social media management, collateral development and production, media relations, and advertising for the organization. The Lead Generation Specialist is a member of the operations team and is an integral part of ensuring our office operations run smoothly and successfully. The Lead Generation Specialist will handle a variety of administrative and office support related tasks, including coordinating with outside vendors, service providers, as well as perform special projects.
Qualifications:
Required Marketing tools & skills:
Microsoft Office Website Management & Development:
Wordpress Email Marketing: Mailchimp and Drip Campaigns Social Media Management:
Working knowledge of all platforms.Agorapulse: Scheduling and Metrics Analytics:
Google Analytics, Agora pulse, Facebook/Instagram (in the platform)Content marketing:
Content creation and Copywriting CRMSEO:
Keyword Research and Google Keyword Planner Graphic Design:
Indesign /Illustrator, Photoshop, and Canva Ads:
Knowledge of Social Media Ad processes