Crypto Marketing Director - Global Business Development

Ovex Technologies Pakistan Pvt Ltd

لاہور ، پاکستان

درخواست بھیجیں

۴ دن پہلے شائع ہوئی 102 نے دیکھا Report Job

PKR. 300,000 - 400,000/Month

Drive explosive user growth for our newly launched crypto exchange by leveraging Bitcoin fork coins and a disruptive commission structure. Build a global network of crypto marketing firms, influencers, and community partners to onboard 1 million users organically in the first 6 months.

Core Responsibilities

1. Strategy & Execution:

Develop a 360° organic growth strategy targeting Bitcoin fork coin communities, traders, and crypto newcomers.
Design incentive programs using fork coins + commissions to attract partners (firms/influencers) and users.
Prioritize high-growth regions (Asia, Latin America, Africa) and fork coin ecosystems.

2. Partnership & Business Development:

Identify, negotiate with, and onboard 50+ global crypto marketing agencies, KOLs (Key Opinion Leaders), and community managers.
Structure win-win deals: Partners earn fork coins + commissions for driving user sign-ups and trading volume.
Forge alliances with Bitcoin fork projects (e.g., joint airdrops, liquidity mining).

3. Sales & User Acquisition:

Optimize referral funnels: Users earn fork coins for inviting friends (e.g., "Invite 5 friends → get $50 in Bitcoin XX").
Launch viral campaigns targeting fork coin holders (e.g., "Migrate your BCH/BSV to us → 0% fees + 10% bonus").
Track CPA (Cost Per Acquisition), LTV (Lifetime Value), and conversion metrics daily.

4. Marketing & Community:

Lead organic channels: Reddit, Telegram, Twitter, Discord, and fork coin-specific forums.
Create "Fork Coin University" content (webinars, tutorials) to educate traders.
Manage guerrilla marketing: memes, AMAs, fork coin "rescue campaigns" (e.g., "Lost your BTC keys? Trade BCH here!").

5. Reporting:

Weekly performance dashboards showing user growth, partner ROI, and fork coin adoption.
Pivot tactics based on real-time data to hit 1M users by Month 6.

Skills & Experience

Proven Track Record:

3+ years in crypto marketing/sales, with experience scaling user bases (exchange, DeFi, or wallet).
Portfolio of organic campaigns that acquired 100K+ users.

Crypto Expertise:

Deep knowledge of Bitcoin forks (BCH, BSV, BTG), commission models, and exchange mechanics.
Existing network of marketing firms/KOLs in crypto.

Execution Mastery:

Fluency in performance marketing (SEO, viral loops, community growth).
Expertise in CRM tools (HubSpot, Salesforce) and analytics (Google Analytics, Mixpanel).

Mindset: