Working as Territory Sales Manager for Engro Foods Ltd ( Food Services Department) based in Islamabad.

• Managing 3 Distributors ( Islamabad/Jhelum/Chakwal) and 1 Direct account ( Central Naval Mart) with a business volume of PKR 22 million on monthly basis.

• Managing team of 12 people with 3 Business Managers, 7 Business Development Officers & 2 KPO’s.

• Responsiable of Primary / Secondary, Weighted & Numaric Targets, agreed bussiness growth (GOLY), effective distribution and productivity, customer services & relations.

• Responsiable to retain & acquire new food service (HoReCa, HELT, B&I, AF) accounts.

• Identifying market potential in order to establish new accounts & to achieve food services sales volume, revenue and profitability goals.

• Activate local marketplace initiatives and promotions to increase the volume.

• Maintain, monitor, and regularly evaluate pricing and contracts with customers to improve our services.

• Develops and executes effective HORECA account-specific marketing & Sales programs.

• Dealing with customer service issues.

• Supervising departmental managers and organizing training.

• Responsiable of Distributor\'s P&L & ROI.

• Performance review Daily/monthly/Quarterly /Yearly basis.

• Providing Training of BDO’s on In Call Execution & Route Management, Resource Management, Resource Hiring/Training/Coaching/On Job Coaching.

• Budget forecasting & Planning of monthly expenses.

• Managing the business of two franchises.

• Successfully recruit & trained sales team for new on board franchise.

• Play very active role in Re-verification activity in Rawalpindi & successfully retain 120000 customers with BVS Verification.

• Managing a sales Turnover of Rs.199 Million with 1056 outlets & 4000 Gross Adds (acquire new customers) per month.

• Supervising a team of 22 members ( BDO’s, S&D’s, DO’s, CSR’s)

• During this tenure ML footprint growth is 6%, MC footprint growth is 10% with 49% growth in MC DR Sending and achieved 100% targets of new outlets

• Planning and execution of promos in low sale areas and low BTS utilization.

• Boost up the moral of team by involving them in various activities

• Delivering detailed knowledge of the company’s products at all levels, BDOs, DOs and business partners.

• Evaluation of Franchise performance on Monthly/quarterly basis.

• Provide job coaching, Training and supervise the Franchisee and there field force.

• To ensure channel productivity, PJPs, route, stock cover at Franchise and SKU availability.

• Ensuring achievement of monthly assigned Primary/Secondary sales targets.

• Regular monitoring of sales and distribution KPIs

• Assist Area Manager in preparing monthly sales targets.

• Handling retailer’s complaints and ensuring their timely resolution.

• Monitoring Competitors activities, analyzing the same and making contribution in developing company’s marketing strategy.

• Preparing of Market Intelligence Report on monthly bases

• Plan and take active part to build brand image and to create additional sales opportunities.

• To ensure effective implementation of company polices & SOP.

• Primary responsibility of get on board Retail Outlets, developing Franchise network and Sales of products at all outlets of assigned territory.
• Formulation of sales targets, planning and implementation of strategies to achieve those targets successfully.
• Identification of training needs for Franchise staff through feedback and analysis.
• Evaluation of Franchise performance on Monthly/quarterly basis.
• Handling retailers/dealers complaints and ensuring their timely resolution to the satisfaction of our valued retailers/dealers.
• Provide job coaching and supervise the Franchisee and its field force.
• Analyzing different reports while using Franchise Visibility Portal.
• Help my line manager to assist in target achievement.
• Conduct monthly retail audits and maintain/update the data.
• Sale, distribution, Display and allocation of stock are my key responsibilities.
• In MNP competition secured first position in the region.
• 12 months target achievements consecutively
• Achieved 2nd Highest number of top shop retailers (22) in territory within 6 months