To work with dynamic organization offering a healthy work culture and atmosphere that enhances professional Knowledge through commitment team work, dedication and opens up new vistas of leadership and Communication skill.
More than 3 years of working experience in the field of ✔SEO ✔SMO ✔SEM ✔PPC ✔Digital Marketing ✔Social Media Marketing ✔ Facebook Ads ✔E-commerce ✔Lead Generation ✔Google Ads ✔YouTube Ads
My Personal Cell # 0304 - 4788715
Expert of Google Analytics and Google Adwords:
Campaign Tracking and AdWords Integration
Setting up Goals, Funnels and Working with Profile Filters
Intelligence Events & Custom Alerts
Internal Site Search
Event Tracking and Virtual Pageviews
Domains & Subdomains Tracking
Custom Reports and Custom Variables
Google Adwords Expertise:
Campaign and Ad Groups Management
Creating text, image, animated and video ads
Keywords and Location Targeting
Placements, topics, Interest & Remarketing, Gender and Ages Targeting
Budgets and bidding strategies and adjustments
Conversion Optimization & Enhanced Campaigns
Monitoring performance, Reporting and Optimization
Product Listing Ads
Display Ads on YouTube and Mobile
Creating Remarketing Campaigns
PROJECTS BY INDUSTRY
✔Real Estate Agency
AREAS OF EXPERTISE
✔FB & Instragram Ads
✔PPC Display Network Ads
✔PPC Audience Network Ads
• Keywords Analysis using Google AdWords and conduct analysis.
• Managing digital marketing budget utilizing analytics to understand marketing effectiveness by channel and optimizing spend across different digital channels.
• Responsible for SEO Friendly website development, designing and content.
• Responsible for executing social media strategy across various social media platforms Facebook, LinkedIn and Twitter etc. Management of optimization and performance of campaigns.
• Work with the creative team to produce digital creative for various campaigns.
• Drive and manage online marketing channels for customer acquisition and customer retention
• Running and Managing PPC Campaigns on Google Search and Display Network and Facebook.
• Monitor Google Analytics for Traffic & Conversions reporting & Google Webmaster tools for website technical errors.
• A good knowledge of Email Marketing and AdWords campaign.
PPC Account Manager
• Deploy new and manage existing pay per click campaigns.
• Manage multiple PPC accounts, writing ads, researching and testing keywords
• Manage and maintain multiple individual PPC campaigns, measuring/testing/revising and repeating – seeking highest performance possible.
• Budget management, testing of landing pages, ad copy creation, optimization and testing.
• Managing Google Analytics of all the accounts and making sure to track KPI’s.
Online Marketing Associate
• Developing online advertising campaigns on Facebook and Google Adwords.
• Devise Strategies to drive online traffic to the websites.
• Track conversion rates and suggesting improvements to the online marketing campaigns and website design.
• Developing international strategies for marketing different brands online.
• Managing SEO of all Brands in order to increase Organic Search traffic.
• Monitoring Google Analytics for traffic and Google Webmaster tools for website health or errors.
• Develop viral ideas for brand awareness.
• Creating and implementing effective SEO strategies
• Researching keywords to aid the content teams
• Trouble-shooting technical SEO issues & recommending fixes
• Optimizing on-page & off-page content & copy
• Developing off-page optimization projects e.g. link-building
• Analysis and reporting on conversion and journey optimization with regards to UX, online analytics, digital acquisition, customer journeys, A/B testing and online routes to purchase.
• Work closely with PPC & Social Media teams to optimize content and campaigns
• Keep up to date with current SEO trends and technologies
Keyword Research: - Using Google Adwords and other Keyword finding tools, find and analyzing actual search terms that people enter into search engines. Improve site ranking in Google & other search engines like (Bing, Yahoo, etc.).
Broken link check, Website Analysis, Competitor Analysis, Keywords Selection, Meta Tagging, Content optimization, alt tag on images, Google Webmaster Tool and Google Analytical Tool Code Installation.
Off Page Optimization:
Search Engines Submission & Local Search Engine Submission (Google, Google Local, Yahoo, Bing, MSN, Local Etc.) , Article submission, Press Releases, Blog Submission, Web 2.0 and Guest Posting.
Social Media Optimization (SMO):
Promoted Facebook Fan page, Adding applications that make the Fan page professional, used social media sites like Facebook, Twitter, YouTube Videos, LinkedIn e.t.c for brand building, lead Generation and promotion.